North American Location Analytics Market size is estimated to reach USD 8 billion by 2026, according to a latest forecast report by Graphical Research.
The North America market growth is attributed to the rising proliferation of location intelligence technologies among businesses. Enterprises are increasingly focusing on accessing dynamic location data such as information on customer whereabouts, their preferences, duration of their stay, and frequency of visits. This dynamic location data enables organizations to predict customer behavior & their buying patterns, thus aiding in better decision-making and spurring the market growth.
The outdoor positioning segment is expected to dominate a major North American location analytics market share of more than 60% during the forecast period. Enterprises operating across wider geographies use location analytics solutions to map business assets across the outdoor environment. It also provides in-depth insights through outdoor location intelligence. Companies can formulate their business plans for outdoor spaces with the help of advanced analytics and location awareness capabilities. It also assists in locating customers & objects in real-time outdoor locations.
The reporting & visualization solution segment is expected to grow significantly from 2020 to 2026. This location analytics solution is commonly used to visualize and report business data in conjunction with geographic components. Companies are also customizing geospatial reports for specific business decision-making. Companies are emphasizing on extracting actionable insights from spatial data and leveraging advanced reporting capabilities of location analytics solutions.
Browse detailed statistical insights from the report, “North America Location Analytics Market Size By Application (Risk Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning & Optimization, Emergency Response Management, Location Selection & Optimization), By Component (Solution [Geocoding & Reverse Geocoding, Thematic Mapping & Spatial Analysis, Reporting & Visualization], Service [Professional Service, Managed Service]), By Location Positioning (Outdoor Positioning, Indoor Positioning), By Industry Verticals (Transportation & Logistics, Retail, BFSI, IT & Telecom, Healthcare, Energy & Utilities, Manufacturing), Research Report, Country Outlook (U.S., Canada), Price Trends, Growth Prospects, Competitive Industry Share & Forecasts, 2020 - 2026” along with the table of contents (ToC) @
In Canada location analytics market, the thematic mapping & spatial analysis segment held a revenue share of over 30% in 2019 due to the growing usage of thematic mapping in business intelligence applications. Thematic maps and spatial analytics provide a visual context, assisting enterprises in discovering new actionable intelligence using maps as a common language. For instance, in November 2020, the New Brunswick Department of Transportation and Infrastructure (NB DTI) received an award for the innovative use of location analytics & GIS for reporting road deficiencies and long-term planning of replacing aging culverts.
Companies operating in the market are focusing on new product development and innovation. For instance, Google has consistently added new features to Google Maps including an augmented reality Street View mode to assist users in following directions in real-time along with personalized recommendations.
Some of the key vendors in the market include Alteryx, Inc., Cisco Systems, Inc., Esri Global, Inc., Google LLC., HERE Global, B.V., Hexagon AB, IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, TomTom B.V., and Zebra Technologies Corporation.
The North American location analytics market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2015 to 2026 for the following segments:
North America Market, By Component
- Geocoding & Reverse Geocoding
- Thematic Mapping & Spatial Analysis
- Reporting & Visualization
- Professional Service
- Managed Service
- North America Market, By Location Positioning
- Outdoor Positioning
- Indoor Positioning
- North America Market, By Application
- Risk Management
- Customer Experience Management
- Remote Monitoring
- Supply Chain Planning & Optimization
- Emergency Response Management
- Location Selection & Optimization
- North America Market, By Industry Vertical
- Transportation & Logistics
- IT & Telecom
- Energy & Utilities
The above information has been provided for the following countries: