According to the Graphical Research new growth forecast report titled “North America Kombucha Market Size By Product (Organic and Inorganic), By Type (Original and Flavored), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Health Stores, Online Retailers and Others)”, Estimated to Exceed USD 2 Billion by 2026.
Growing consumer preference for natural beverages along with increasing concern about health benefits associated with consumption of natural beverages is expected to fuel the growth in the North America kombucha market.
Kombucha contains high nutritional properties such as bioactive compounds, polyphenols which act as antioxidants. It helps to reduce fats and cholesterol levels which supports weight management. Also, it protects from cell damage and boosts the immunity system in the body. In addition, it is used as a probiotic which protects from diarrhea, constipation, and bowel syndrome conditions. The inorganic kombucha segment anticipated to grow at a CAGR of 15.5% by 2026, owing to the rising consumption of natural beverages and consumer preference for clean label products.
In North America, consumers prefer nutritional and health beneficial drinks and functional drinks. This will lead to propel the market growth in the market. In addition, increasing market trends for health, wellness, and growing consumer demand for natural ingredients will foster the demand for kombucha. Canada registered the highest CAGR of a 15.5%in the forecast period. furthermore, Rapid urbanization, disposable income, and availability of kombucha in the North America kombucha market.
Rapid industrialization, technology, and digitalization help to boost the online market channel. The online retail segment from distribution anticipated growing at a CAGR of 17.5% during the forecast timespan.
Key industry players of the North America kombucha market include The Hain Celestia, GT’s Living Food, Buchi Kombucha,;; and Revive Brands,. Manufacturers are focusing on the collaborations, expansions, and acquisitions for technological advancements and products innovations.