According to the Graphical Research new growth forecast report titled North America Hand Sanitizer Market Estimated To Exceed USD 1,471 Million By 2026. The surging demand of hand sanitizer in North America will foster the hand sanitizer industry growth. Increasing demand of alcohol-based hand sanitizer due to outbreak of COVID-19 will foster the overall industry growth. Additionally, in the U.S., the number of COVID cases are increasing, leading to rising demand of hand sanitizer in North America region. For instance, as per Centre of Disease Control and Prevention (CDC) there are around 5.2 Million corona cases across the U.S. Such stupendous rise in COVID-19 cases in North America will accelerate the industry growth. Also, medical experts have recommended to wash hands with alcohol-based hand sanitizer to protect against COVID-19, increasing its adoption rate among individuals.
Based on type, the North America Hand Sanitizer Market Size is segmented into gel, liquid, foam and others. Amongst them, the gel segment held over USD 215.5 million in 2019. Easy availability of gel-based hand sanitizers across several distribution channels will foster the segmental growth. Gel-based hand sanitizers generally comes with added moisturizer to keep hands and skin in good health, augmenting the product preference. Addition of different fragrances for attracting consumers will further drive the hand sanitizer business growth.
Based on the composition, the North America Hand Sanitizer Market Share is classified into alcohol-based sanitizer and alcohol-free sanitizer. Amongst them, the alcohol-based sanitizer segment held over 92% market share in 2019. Alcohol-based hand sanitizer have been the recommended by prominent health organizations such as WHO, FDA and CDC owing to its effectiveness. Alcohol based sanitizer have the capability of reducing about 97% of bacteria, that surge the segment demand.
Based on distribution channel, the hand sanitizer industry is fragmented into retail and online platform. Retail segment is further classified into pharmaceutical stores, supermarkets and convenience stores. The online platform segment captured around 23% market share in 2019. Online platform offers better pricing as compared to offline stores with minimum transaction costs. Additionally, online platform provides accessibility and convenience to people with limited mobility. The online platform provides doorstep delivery within a short period of time that surge its preference. The above-mentioned factors will foster the hand sanitizer industry growth during the analysis period.
The U.S. hand sanitizer market size is projected to experience around USD 451 million in 2019. Increasing awareness regarding wellness and health among population in the U.S. will propel the market growth. Willingness of consumers to spend on hygiene products and personal care will augment the market growth. Increasing government initiatives to enhance the production of hand sanitizer and maintain efficient supply chain will foster the industry growth. Presence of prominent manufacturers of hand sanitizer in the U.S. will positively impact the U.S. hand sanitizer market growth.
Some of the well-known business players operating in the North America Hand Sanitizer Market are 3M, Best Sanitizers, Inc., Certus Medical, DEB Group Ltd (S.C. Johnson & Son, Inc.), Ecolab, GOJO Industries, L Brands, PAUL HARTMANN AG, Kutol, and Reckitt Benckiser Group plc, Vi-Jon (Berkshire Partners LLC). These prominent industry players have undertaken several inorganic as well as organic growth strategies for business expansion. For instance, in May 2020, 3M maximized the production of several products such as disinfectants, hand sanitizers and filtration solutions in response to COVID-19. This strategy assisted the company in enhancing its overall market share.
North America Hand Sanitizer Market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2015 to 2026, for the following segments:
Market Share, By Type, 2015 - 2026 (USD Million)
Market Size, By Composition, 2015 - 2026 (USD Million)
- Alcohol-based sanitizer
- Alcohol-free sanitizer
Market Growth, By Distribution Channel, 2015 - 2026 (USD Million)
- Pharmaceutical stores
- Convenience stores
- Online platform
The above information is provided for the following region and countries: