Industry Trends

North America Hand Sanitizer Market size was valued at USD 481.3 million in 2019 and is expected to witness -1.1% CAGR from 2020 to 2026.

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COVID-19 is an infectious disease specifically caused by a novel strain of coronavirus. Numerous people in North America infected with the COVID-19 have experienced respiratory illness. Elderly population base and those with respiratory disorders, diabetes, cancer as well as cardiovascular disease are highly prone to serious illness. However, the U.S. is leading the world in positive coronavirus cases due to a lack of social distancing during the early breakdown of coronavirus. Similarly, time lag, no cure for COVID-19, increasing number of testing along with age distribution are some of the major reasons accelerating the overall market growth. However, less effectiveness of alcohol-free hand sanitizer will hamper the overall industry progression.

North America Market, By Type

The type segment is bifurcated into gel, liquid, foam and others. Liquid segment accounted for over USD 215.5 million in 2019, owing to wide availability of liquid hand sanitizer. The liquid hand sanitizers are preferred as hand rub in research institutes, clinics and hospitals for their anti-microbial activity. Several benefits such as cost-effectiveness, easy access to liquid based hand sanitizers proves beneficial for the segmental progression. Similarly, presence of numerous manufacturers providing different fragrances to attract larger customer base enhances the market expansion.

North America Market, By Composition

The composition segment is fragmented into alcohol-free sanitizer and alcohol-based sanitizer. Alcohol-free sanitizer segment will witness around -3.5% CAGR from 2020 to 2026. These sanitizers generally contain some essential oil or aloe vera gel to moisturise dry hands and maintain soft skin. However, the development of alcohol-free hand sanitizer is restricted due to its less effectiveness for killing viruses, bacteria and germs. Although, few alcohol-free hand sanitizers have good results but the CDC and WHO recommends use of alcohol-based hand sanitizer This eventually will limit the demand for alcohol-free hand sanitizer during the analysis period.

North America Market, By Distribution Channel

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The online platform segment was valued at around 23% market share in 2019 and projected to show substantial growth during forthcoming years. The segmental growth is attributable to changing customer purchasing pattern along with increasing preference for e-commerce in North America due to the current pandemic of COVID-19. These platforms introduce customers to an extensive range of hand hygiene products that are easily accessible and unavailable in nearby stores. In addition, wide discounts and quick delivery times of the online platforms proves beneficial for the segmental growth.

North America Market, By Country

The U.S. hand sanitizer market accounted for around -1% CAGR and expected to dominate the market over the forecast period. Presence of leading business players offering a wide spectrum of hand sanitizers with different packaging options will boost the market demand. Similarly, increasing usage of hand sanitizer in workplaces and healthcare facilities coupled with stringent rules and regulations will foster North America hand sanitizer industry growth.

Competitive Market Share

Few of the foremost market players involved in the Industry include 3M, Best Sanitizers, Certus Medical (ABC Compounding), DEB Group (S.C. Johnson & So), Ecolab, GOJO Industries, Kutol, L Brands, PAUL HARTMANN, Reckitt Benckiser Group and Vi-Jon (Berkshire Partners). The industry players are adopting numerous strategies to maintain their financial stability. For instance, in May 2020, Ecolab increased its production of hand sanitizer and has started manufacturing hand sanitizer as per World Health Organization (WHO) formula. This strategy will help the company in strengthening its customer base.

Industry Background

Hand sanitizers were primarily introduced in 1966 by Lupe Hernandez a nursing student in California. Later, in 1990s alcohol-based hand sanitizer was popularized in medical facilities to maintain the sanity among patients and nearby environment. Hospitals around North America then started extensive practice of introducing different hand sanitizer across the medical facilities for better patient care. Furthermore, in the 2000s, new solutions were introduced along with the WHO guidelines for the usage of alcohol-based hand sanitizer among health experts, especially in countries with limited access to clean water. Additionally, due to the outbreak of COVID-19 in late 2019, there has been an increasing demand for hand sanitizers.