According to the Graphical Research new growth forecast report titled Europe Hand Sanitizer Market Value is set to earn USD 1 billion by 2026. The rising distribution of hand sanitizer in various healthcare facilities to effectively manage patient health will enhance the hand sanitizer business growth. Healthcare facilities such as hospitals, surgical centers and nursing homes among others are extensively storing hand sanitizers to keep healthcare professionals as well as patients safe amidst the COVID-19 pandemic. Moreover, to meet the rising demand from healthcare facilities, companies are optimizing their distribution channels and supply chains. For instance, GOJO Industries a prominent market player in the hand sanitizer industry has invested in several facilities for warehousing, distribution and production of Purell hand sanitizer. Also, government agencies are funding manufacturers and distributors for uninterrupted supply to healthcare institutes. Therefore, aforementioned aspects factors will have a positive impact on the market growth.
Based on type, the market is segmented into liquid, foam, gel and others. Amongst them, the liquid segment is projected to witness around -3% CAGR over the analysis timeframe. Liquid hand sanitizer acts fast in killing germs as compared to the gel hand sanitizer that secures its demand. These sanitizers are easy to dispense and can be carried while traveling making it a preferable option. The wide availability of high alcohol content liquid hand sanitizer used in research institutes, hospitals and clinics for their anti-microbial activity will thus augment the segmental progression.
Based on the composition, the Europe Hand Sanitizer Market is fragmented into alcohol-free sanitizer and alcohol-based sanitizer. Amongst them, the alcohol-free sanitizer segment is projected witness around -7.5% market share in 2019. Alcohol-free sanitizers are safe and non-inflammable. Similarly, it contains essential oil to help maintain as well as improve the overall skin condition with certain chemical fragrances and perfumes to enrich smell, making it attractive to consumers. However, alcohol-free sanitizer will have a moderate impact on the overall market expansion due to its inefficient capability of killing microorganisms or germs or viruses.
Based on distribution channel, the hand sanitizer industry is bifurcated into online platform and retail. Retail segment is further classified into supermarkets, pharmaceutical stores, and convenience stores. The online platform segment valued around USD 80.5 million in 2019 and will capture a significant market share over the forecast timeframe. Online platform saves time by not visiting retail stores physically, and thus helps in avoiding public contact during this pandemic. Online purchase is majorly preferred for personal care products in several countries including Spain, Italy, UK and Germany among others due to the surging COVID-19 cases. Additionally, online platform offers wide range of hand sanitizer products to choose from, thereby increasing its preference.
UK hand sanitizer market is projected to witness around -5.5% CAGR during the projected timeframe. Several companies along with regulatory bodies are taking certain measures to meet the growing demand for hand sanitizer. Cosmetics Europe The Personal Care Association ensures effective and safe personal hygiene products are available for hand cleaning and washing across Europe. Rising government initiatives to promote the usage of hand sanitizer will drive the UK hand sanitizer industry growth.
Some of the foremost industry players operating in the Europe Hand Sanitizer Market are 3M, DEB Group (S.C. Johnson & Son), GOJO Industries, Bath & Body Works Direct, Ecolab, Unilever, PZ Cussons, Henkel AG & Company, PAUL HARTMANN, and Reckitt Benckiser Group. These prominent market players are focusing on developing organic and inorganic growth strategies for business expansion. For instance, in May 2020, Ecolab has increased production of hand sanitizer and has started developing hand sanitizer as per World Health Organization (WHO) formula. This strategy will assist the company in expanding its product portfolio.
Europe Hand Sanitizer Market Research Report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2015 to 2026, for the following segments:
Market Share, By Type, 2015 - 2026 (USD Million)
Market Size, By Composition, 2015 - 2026 (USD Million)
- Alcohol-based sanitizer
- Alcohol-free sanitizer
Market Value, By Distribution Channel, 2015 - 2026 (USD Million)
- Pharmaceutical Stores
- Convenience Stores
- Online Platform
The above information is provided for the following region and countries: