Industry Trends

Europe Hand Sanitizer Market Growth was valued at USD 408.6 million in 2019 and is expected to witness -3% CAGR from 2020 to 2026.
 

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COVID-19 is an infectious disease caused by a novel strain of coronavirus, SARS-CoV-2. The highly infectious disease is rapidly spreading across all the corners of the Europe. This unprecedented growth in COVID-19 cases has created a public health emergency and set an alarm for the healthcare providers. To tackle the pandemic many actions have been taken by the European Government and regulatory bodies. This includes promotion of good hygiene practices and use of hand sanitizers. Thus, increasing COVID-19 cases and rising government initiatives to curb the spread of the virus is anticipated to boost the hand sanitizer market in the European region.

Europe Market, By Type

Based on type, the market is fragmented into gel, foam, liquid and others. The gel segment is expected to exhibit around -2.5% CAGR over the analysis period. Gel-based hand sanitizers are easily available across several retail and online platforms. They are made available in a range of fragrances that are liked by customers of all age. Additionally, gel-based hand sanitizer usually come with added moisturizing agents that keep the hands soft and do not have harsh effect on skin. Moreover, a good quality gel hand sanitizer spreads easier and does not drip like liquids or sprays, thereby increasing its preference and driving the segmental growth.    

Europe Market, By Composition

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Europe Market, by composition, is bifurcated into alcohol-based sanitizer and alcohol-free sanitizer. The alcohol-based sanitizer segment was valued around USD 380 million in 2019 and is anticipated to show a lucrative growth over the forthcoming years. There is much published research that shows the benefits of alcohol-based sanitizers and its use to eradicate pathogens. They work immediately and effectively in order to kill bacteria and most viruses. Also, after the World Health Organization’s (WHO) announcement to use alcohol-based hand sanitizer against coronavirus, the demand for it has amplified. This will prove beneficial for the market growth.

Europe Market, By Distribution Channel

The distribution channels for hand sanitizer market covers retail and online platform. The retail segment is further classified into supermarkets, pharmaceutical stores, convenience stores and others. The retail segment witnessed around 80% market share in 2019 and is expected to see a lucrative growth over the analysis period. As the COVID-19 hit numerous parts of the Europe and rest of the world, the hand sanitizers became a staple item at every other retail stores including hypermarkets, pharmacy stores, general stores and others. This provided consumers an easy access to hand sanitizers from just around the neighbourhood, thereby providing the fuel for hand sanitizer market growth.

Europe Market, By Country

Germany hand sanitizer market accounted for more than 14% market share in 2019 and is estimated to grow at a considerable rate over the analysis period. The growth is partially owed to the presence of leading hand sanitizer market players in the country such as Hartmann Group and others. Also, high awareness level among people regarding the good health and hygiene practices boosts the hand sanitizer market growth in the country. Due to the COVID-19 outbreak, the usage level of hand sanitizers in various healthcare settings and educational institutes have been increased profoundly, thereby further propelling the market growth.  

Competitive Market Share

Some of the prominent corporate players working in the Market are GOJO Industries, 3M, Deb Group Ltd (S. C. Johnson & Son), Unilever, Henkel AG & Company, PZ Cussons, Reckitt Benckiser Group, PAUL HARTMANN, Ecolab, and Bath & Body Works Direct. The industry participants are undertaking various business strategies such as expansion and innovations in product and packaging to expand their customer base and to cater the growing demand. In February 2020, the Bath & body Works has increased its production capacity of hand sanitizer and soaps during COVID-19. The company also achieved substantial rise in revenue during COVID-19 crisis. This strategy helped the company to strengthen its position in the market.

Industry Background

In 1966, Lupe Hernandez, a nursing student, invented world’s first hand sanitizer. Later, in 1990s medical facilities popularized alcohol-based hand sanitizer usage to keep good sanitization among patients and nearby environment. In Europe, according to the Biocidal Products Regulation (EU) No. 528/2012, hand disinfectants are considered as biocides and must be authorised prior to being placed on the European market. Moreover, owing to the COVID-19 pandemic the European market is seeing an unprecedented demand for hand sanitizer products that has significantly impacted the market growth.