According to the Graphical Research new growth forecast report titled Asia Pacific Hand Sanitizer Market Size Estimated to Cover USD 770 Million By 2026. Increasing awareness regarding maintaining sanitization and hygiene to avoid the spread of disease will augment the hand sanitizer market growth during the forecast period. Increasing COVID-19 cases in the Asia Pacific region is creating awareness among individuals to be more inclined towards personal hygiene. Different government health associations are taking initiatives to promote the need for handwashing with appropriate concentration of alcohol-based sanitizer to fight against COVID-19 for a better quality of life. Additionally, considering the current COVID-19 situation, these associations are highly emphasizing the use of personal hygiene products to maintain the overall patient’s and caregiver’s health.
Based on type, the market is fragmented into liquid, foam, gel, liquid, foam among others. Amongst them, the foam segment held around USD 36 million in 2019. Foam based hand sanitizer cling to hands while applying and does not slide off the as compared to gel-based hand sanitizers. These sanitizers are 10 times more effective in killing germs than other types thus accelerating its demand. Similarly, foam-based hand sanitizer gently rolls over skin and provides complete hand coverage on application to fight against the surging number of coronavirus cases or germs.
Based on the composition, the market is bifurcated into alcohol-free sanitizer and alcohol-based sanitizer. Amongst them, the alcohol-free sanitizer segment captured more than 7% market share in 2019. Alcohol-free hand sanitizer has minimal possibility of fire hazards and are non-damaging, fostering the segmental growth. However, alcohol-free hand sanitizers do not dry out hands and create little foam after rubbing hands, creating limited preference among consumers. Also, it has no fragrance and are majorly water-based foam leading to limited adoption during the forecast period.
Based on distribution channel, the market is fragmented into online platform and retail. Retail segment is further segmented into convenience stores, supermarkets, and pharmaceutical stores. The retail segment is expected to exhibit over -2.5% CAGR during the analysis period. Retail stores offer convenience of buying hand sanitizer instantly by visiting these stores physically. Wide availability of retail stores in Asia Pacific region increases the distribution of hand sanitizers, augmenting the segmental progression. Pharmaceutical stores will witness significant amount of market share owing to the availability of hand rubs used by both healthcare professionals as well as general public.
Japan hand sanitizer market is anticipated to witness over 27% market share in 2019. Rising awareness pertaining to hygiene among consumers will raise the demand for hand sanitizers during the forecast period. Introduction of novel products by key market players fosters the market growth. For instance, in April 2020, Shiseido, a Japanese based company launched new hand sanitizer (designated quasi drug), thereby expanding its product portfolio. Rising distribution of hand sanitizer in hospitals and several healthcare facilities in response to COVID-19 will foster the regional growth.
Some of the leading market players functioning in the market are 3M, DEB Group Ltd (S.C. Johnson & Son, Inc.), Bath & Body Works Direct, Inc., GOJO Industries, Ecolab, Godrej Group, PAUL HARTMANN AG, ITC Limited, PZ Cussons, Unilever, The Himalaya Drug Company and Reckitt Benckiser Group plc. These prominent industry players are focusing on increasing its product portfolio to maintain strong foothold in market. For instance, in June 2020, GOJO Industries is expanding its production capacity to meet the surging demand for PURELL sanitizer, surface sprays, wipes and soap. This strategy helped the company in expanding its existing product portfolio.
Asia Pacific Hand Sanitizer Market Research Report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2015 to 2026, for the following segments:
Market Share, By Type, 2015 - 2026 (USD Million)
Market Size, By Composition, 2015 - 2026 (USD Million)
- Alcohol-based sanitizer
- Alcohol-free sanitizer
Market Value, By Distribution Channel, 2015 - 2026 (USD Million)
- Pharmaceutical Stores
- Convenience Stores
- Online Platform
The above information is provided for the following region and countries:
- Asia Pacific
- South Korea
- New Zealand