Industry Trends

Asia Pacific Hand sanitizer Market Share was valued at USD 237.8 million in 2019 and is expected to witness -2.5% CAGR from 2019 to 2026.

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Various government initiatives to stimulate the usage of hand sanitizer in Asia Pacific region due to the surging COVID-19 cases will boost the industry progression. Considering at the current situation of coronavirus and its infectious nature, the government of India and China among others are providing resources to rise up hand sanitizer overall creation. This will help the government to cater to the increasing necessity of hand sanitizer in the Asia Pacific market. Similarly, government is providing quick permission and regulatory passage to novel entrants for ramping the production of hand sanitizers. The continuous utilization of hand sanitizer is the best precautionary measures available against the pathogen. This will accelerate the market growth during analysis period.

Asia Pacific Market, By Type 

The Asia Pacific type segment is covers liquid, foam and gel among others. Gel segment accounted for around USD 104 million revenue size in 2019. These sanitizers are convenient to use and cost effective as compared to others. Easy access and wide product availability of gel hand sanitizers to effectively kill the germs and viruses are some factors augmenting thesegmental  demand. Availability of different moisturisers as well as fragrances based sanitizer to attract maximum number of consumers will secure the segmental growth.

Asia Pacific Market, By Composition

On the basis of composition, the segment is bifurcated into alcohol-based sanitizer as well as alcohol-free sanitizer. Alcohol-based sanitizer segment will witness around -2.2% CAGR during the analysis timeframe owing to the ability of alcohol to extinguish the outer covering of viruses including COVID-19. Alcohol-based hand sanitizer have the capability to kill the bacteria, germs and other viruses and its usage is widely recommended by the WHO and CDC for effective patient care. Hence, various such aspects prove beneficial for the overall expansion.

Asia Pacific Market, By Distribution Channel

The Asia Pacific distribution channel segment is divided into retail and online platform. The online platform segment was valued more than USD 42 million in 2019. The segmental progression is attributable to shifting purchaser pattern coupled with surging preference for e-commerce in Asia Pacific due to the COVID-19 outbreak. The online platforms introduce consumers to a variety of range including hand hygiene products and are easily accessible. Similarly, quick delivery times and wide discounts on the online platforms foster the segmental demand.

Asia Pacific Market, By Country

The India hand sanitizer market held around -1% CAGR over the analysis timeframe. An increasing number of COVID-19 cases in this country, thereby enhances the demand for hand sanitizer. Availability of local and regional market players in this country coupled with stringent regulatory framework and government spending on personal hygiene products will boost the market growth.

Competitive Market Share

Some of the prominent players working in market are Bath & Body Works Direct, Inc., Ecolab, Hartmann Group, 3M, Reckitt Benckiser Group plc, Deb Group Ltd (S.C. Johnson & Son, Inc.), Godrej Group, GOJO Industries, Inc., ITC Limited, PZ Cussons, The Himalaya Drug Company, and Unilever. The business players are adopting strategies such as expansion and innovations in product and packaging to expand their customer base and to cater the growing demand. For instance, ITC’s hand sanitizer brand Savlon introduced a pen-shaped fine spray hand sanitizer to attract children. This strategy helped the company to increase its customer base.

Industry Background

Hand sanitizers were presented by Lupe Hernandez back in 1966 in a medical setting in California, U.S. Back in 1990s hand sanitizer was popularized in healthcare facilities to maintain the cleanliness among patients. Hand sanitizers were considered as a premium product in hand hygiene arena and comprised only a small customer base. After the commencement of COVID-19 it became a staple item at every retail stores. The pandemic turned the once unremarkable hand sanitization product into something of a crucial importance and the demand for it grew dramatically. This is anticipated to create a lucrative growth opportunity for market.