North American Consumer Electronics Market size is predicted to cross USD 400 billion by 2027, according to a latest forecast report by Graphical Research.
The proliferation of work-from-home policies is encouraging various laptop manufacturers to expand their product portfolios. These manufacturers are improving the service offerings of their products to gain a high share in the market. For instance, in January 2020, Dell, Inc. introduced new software and products across its XPS and premium latitude series. These new product lines are equipped with cutting-edge technologies including 5G and AI, enabling its users to seamlessly play and work.
Significant enhancements in telecom infrastructure and wider availability of advanced mobiles are propelling the demand for smartphones in the region. Key regional players such as Apple, Inc. and Samsung Electronics Co., Ltd. are investing in their R&Ds to improve the efficiency of their smartphones. For instance, in June 2021, Apple launched a new update, iOS 15 for iPhones. The new update enhances device intelligence for new information about maps, news, weather, and more. The update also reduces distraction and helps the user focus on the current context.
The North America consumer electronics market was significantly impacted in the first quarter of 2020 due to the outbreak of the novel COVID-19 virus. Governments of the U.S. and Canada imposed strict safety measures to contain this virus. Various key players including Haier Group Corporation and Hewlett- Packard Enterprise temporarily halted the production of their devices in 2020 in response to government new guidelines. Companies have temporarily slowed down in taking new orders and are focusing on business continuity plans to resume normal operations. As a result of the disturbed supply chain, increased lead times, and logistics challenges, companies are continuously monitoring product development strategies by being in constant contact with suppliers and customers to mitigate risks.
Browse detailed statistical insights from the report, “North America Consumer Electronics Market Forecast 2027 By Application (Personal, Professional), By Product (Audio & Video Equipment [Personal, Professional], Major Household Appliances, Small Household Appliances, Digital Photo Equipment [Personal, Professional]), Research Report, Country Outlook (U.S.), COVID-19 Impact Statistics, Price Trends, Historic Data, Growth Prospects, Competitive Industry Share” along with the table of contents (ToC) @
Rising population in the U.S. has provided positive traction for kitchen appliances in the region. Companies including Whirlpool Corporation and Sharp USA are introducing full kitchen suites with promotional discounts to enhance their position in the market. For instance, in October 2020, Sharp USA launched a full kitchen suite together with cost-saving packages. The kitchen suit line includes European convection wall ovens, dishwashers, refrigerators, over-the-range microwave ovens, induction cooktops, and microwave drawer ovens. The promotional packages delivered provide savings of up to USD 3,200 to customers in the U.S.
The North American consumer electronics market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue in USD million from 2016 to 2027 for the following segments:
North America Market, By Product
- Audio & Video Equipment
- Major Household Appliance
- Small Household Appliance
- Digital Photo Equipment
North America Market, By Application
The above information has been provided for the following countries: