According to the Graphical Research new growth forecast report titled North America Protective Face Masks Market value is set to exceed USD 346 million by 2026. According to World Health Organization (WHO) and the Center for Disease Control (CDC), COVID-19 can be prevented through the judicious use of face masks. The COVID infection spreads through aerosol containing the virus, at short distances. Masks trap the aerosol between the layers, halting the spread of the virus. Growing advisory by the CDC and the WHO to wear masks will drive the product demand. Furthermore, North America has been substantially affected by the Corona virus with nearly 47,000 cases in Canada as of April 28, 2020. This has increased the demand for protective face masks among the public, driving the market expansion.
Increased awareness regarding the benefits of protective face masks is further expected to propel the market expansion over the analysis timeframe. Use of face masks has been traditionally limited to the medical community and a small percentage of the general public. However, due to the increased spread of the COVID-19 infection, there has been a growing awareness regarding the protective benefits of face masks. Benefits of masks are not limited to the operating room, but masks can be used to prevent the flu, allergies, and breath comfortably in polluted air. These benefits will increase the demand of face masks from the general public, driving the regional market growth.
However, low profit margins might discourage companies from manufacturing the face masks, inhibiting the market growth. Furthermore, N95 masks need government approval before they can be marketed. This could impede the market expansion in the short term.
The surgical mask segment held nearly 17% market share in 2019 and will exhibit substantial growth during the forecast period. Surgical masks offer a tighter, and more secure fit to caregivers. This minimizes the chances of infections in surgeries. Growing number of surgeries in the North American region will foster demand for surgical masks. The number of surgeries will increase owing to the growing incidence of chronic diseases in the region. Chronic diseases have been increasing due to a sedentary lifestyle, adoption of smoking, and unhealthy consumption of alcohol.
Surgical masks are further segmented into ASTM level 1, level 2, and level 3 depending on the fluid resistance offered. ASTM level 3 segment was valued at more than USD 3 million in 2019. Increased emphasis on fluid resistance due to a higher incidence of infectious diseases will drive the segment expansion.
By distribution channel, the market is segmented into distributors, e-commerce, and pharmacies. The e-commerce segment will reach USD 88 million and will be one of the fastest growing segments. The segment growth can be attributed to increased demand for masks online. In a bid to maintain social distancing, individuals will turn to e-commerce and contactless deliveries. These features minimize the spread of the corona virus, thereby, positively driving the segmental growth.
End-use segment is divided into hospitals & clinics, ambulatory surgical centers, long term care centers, research institutes, and individuals. The hospitals and clinics segment held the majority of the market share at more than 32% in 2019 and will continue to witness substantial growth. The high growth can be attributed to the growing number of COVID-19 cases and their treatments in hospitals. Furthermore, a rising number of surgeries and increasing emergency room visits will boost product demand in the future.
Canada protective face masks market is estimated to grow by more than 430% between 2019 and 2020. The local market expansion can be attributed to increasing number of COVID cases in the country. Furthermore, growing awareness regarding benefits of masks and rising number of surgeries will boost the local industry growth.
Major market players in market are 3M, Honeywell, Prestige Ameritech, Cardinal Health, Dentsply Sirona, and Henry Schein. The market players are focusing on increasing their production of protective face masks to cater to the rising product demand. This will propel the local market growth. For instance, in March 2020, Honeywell announced the production of protective face masks at their Phoenix, AZ facility. This is expected to add nearly 20 million masks per month for Honeywell. This will increase their market share and consolidate the revenue generation.
North America protective face masks market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2015 to 2026, for the following segments:
Market Share, By Product, 2015-2026 (USD Million)
- Procedure masks
- Surgical masks
- ASTM Level 1
- ASTM Level 2
- ASTM Level 3
- N95 respirators
- Face shields
Market Size, By Distribution Channel, 2015-2026 (USD Million)
Market Growth, By End-use, 2015-2026 (USD Million)
- Hospitals & clinics
- Ambulatory surgical centers
- Long term care centers
- Research institutes
The above information is provided for the following region and countries: