According to the Graphical Research new growth forecast report titled “North America Matcha Market Size By Production Technology (Pan Fried, Steamed), By Grade (Ceremonial, Classic, Culinary), By Application (Regular Tea, Matcha Beverages, Food, Personal Care & Cosmetics)”, Estimated to Exceed USD 1 Billion by 2026
Rising awareness among consumers about health benefits associated with matcha and natural sources is driving the North America matcha market. matcha offers antioxidant properties which help to maintain health and boost the immune system. Additionally, it contains good vitamin composition which propelling the market during the forecast period.
Originally matcha has been introduced by the Japanese, people used to steam freshly harvested tea leaves to, prevent fermentation. After harvested and inactivated enzymes cannot break down the tea tissue chlorophyll, which gives green color to the plant. Tea leaves started blooming and after 20 days they are ready to block sunlight to increase the chlorophyll component in the leaves. There are many stages that are included in tea processing like withering, fixing, oxidation, rolling, drying, and aging. It has a fresh grassy aroma which makes processing and attacking flavor. Steaming the leaves is more nutritious in terms of antioxidants present in the leaves.
Classic matcha is the most available of the grades, and it has a strong flavor it is used in food and beverages. Ceremonial matcha is only used for drinking purposes, its highest quality of all matcha tea. It is produced from the youngest tea leaves, each leaf, vein, and stem are removed, and then leaves are used to process to make powder with has a fine texture, sweet flavor, and pure taste. Considering these, the North America matcha market from Classic matcha size is expected to reach USD 255 million during the forest period.
US Matcha market is expected to reach a CAGR of 8% during the forecast period. Matcha has an antioxidant property that is used in acne cream and anti-aging serums. The presence of chlorophyll in matcha leaf can protect our skin from sun damage, reduce wrinkles, and reduce the sunspot from the skin. Matcha epigallocatechin-3-gallate has antibacterial and antibiotic which helps to reduce acne problems. Additionally, matcha ingredients are used in milk makeup as a highly rated cleanser. Also, matcha with additional ingredients such as lavender, algae extracts can hydrate and detoxify the skin. Sephora, urban, birchbox these products are demanding matcha ingredients. coco kinds organic matcha moisturizer and matcha powder are used as cosmetic products. Owing to the extensive use of matcha in cosmetic and personal care products, the market will foster the demand in the upcoming future.
The major key players in the North America matcha market include Nestle, Tata Global Beverages Ltd, AOI Tea Company, The Unilever Group, Aiya Co. Ltd., ITO EN, LTD., Sun Time Tea Company, Matcha Maiden, Kissa Tea Gmbh Company, Midori Spring, Vivid Vitality Mizuba Tea Company, Shaanxi Dongyu Tea, Tea's Me Company, Aoi Tea Company, DMatcha, AIYA America, and Encha.