European Pet Wearable Market revenue to cross $1 Bn by 2027

Published Date: 2022-01-03

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European Pet Wearable Market size is predicted to reach USD 1 billion by 2027, according to a latest forecast report by Graphical Research.

Supportive government initiatives to promote pet safety in the region will support pet wearable market growth. The European government mandates all animals traveling to Europe be microchipped to streamline the process of pet recovery. The frequency of missing pet cases is increasing in countries such as the UK, France, Germany, and Spain. This has encouraged pet owners to adopt pet wearables equipped with innovative technologies to effectively track their pets' movements. The integration of these technologies helps owners to accurately locate their missing pets. This factor, in turn, is surging the demand for pet wearables that help in tracking pet health & fitness.

The COVID-19 pandemic had an adverse impact on the pet wearable market demand in the first half of 2020 due to lockdowns imposed in several countries of Europe. The industry experienced a downturn due to supply chain disruptions accelerated by restrictions imposed on domestic & international travel. Pet wearables are witnessing high demand across Europe as a result of the COVID-induced upsurge in pet ownership and increased consumer awareness in countries including the UK and Germany.

Smart vests are gaining popularity in Europe as they effectively communicate data including heart rate and pet activity level to the cloud for analysis. The vest uses sensors and is connected with a video camera that transmits live streaming videos through a mobile phone and computer application whenever the pet creates any abnormal audio variations. The smart vest allows users to send commands through vibration signals, making it ideal for secret operations. Pet owners with speech impairment can use vibrations to communicate with their pets while hearing-impaired pets can use vibrations to communicate with their owners.

Browse detailed statistical insights from the report, “Europe Pet Wearable Market Forecast 2027 By Application (Medical Diagnosis & Treatment, Identification & Tracking, Fitness Monitoring, Behavior Monitoring & Control), By Product (Smart Collar, Smart Vest, Smart Harness, Smart Camera), By Technology (RFID Devices, GPS, Sensors, Bluetooth), By End-use (Household, Commercial), Research Report, Country Outlook, COVID-19 Impact Statistics, Price Trends, Historic Data, Growth Prospects, Competitive Industry Share” along with the table of contents (ToC) @

Sensor-based wearable devices help owners in influencing pet behavior, track locations, ensure safety, and monitor the health status of their pets. Wearable sensors monitor the pet’s health including heart rate activity and their reactions to allergies. There is an increasing demand for pet emotion sensors integrated with a heart rate monitor, processor, and LED display. The device monitors, records, and analyzes a pet’s emotional states creating a predictive index of their mood. The LED display and an associated iPhone or Android app indicate the pet’s current mood and give additional estimations including the relative mix of the pet's emotional state.

Identification & tracking is becoming popular in Europe as pet-friendly wearable technology monitors the location and status of the pets, both indoors and outdoors. IoT-enabled pet tracking technologies allow owners to actively engage in finding their pets on their own. Pet trackers display owners their pet's current position and history by linking it to a smartphone or online application. It also aids in the establishment of geofences around specified regions and receiving instant warnings if the pet leaves from a specified area.

The European pet wearable market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2016 to 2027 for the following segments:

Europe Market, By Product

  • Smart collar
  • Smart vest
  • Smart harness
  • Smart camera

Europe Market, By Technology

  • RFID
  • GPS
  • Sensor
  • Bluetooth
  • Others

Europe Market, By Application

  • Medical diagnosis & treatment
  • Identification & tracking
  • Fitness monitoring
  • Behavior monitoring & control

Europe Market, By End-use

  • Household
  • Commercial

The above information has been provided for the following countries:

  • Europe 
    • UK
    • Germany
    • France
    • Italy
    • Spain