European Location Analytics Market size is poised to cross USD 7 billion by 2026, according to a latest forecast report by Graphical Research.
The Europe industry growth is attributed to the penetration of smartphones and the increased demand for location-based marketing in the region. Additionally, with the rising transportation & logistics sector across Europe, the trade surplus is expanding owing to reduced import prices of raw materials and increasing vehicle sales. This has also spurred the market growth in the region.
The thematic mapping solutions segment is expected to grow significantly from 2020 to 2026. This location analytics solution is commonly used to demonstrate a theme with the help of a general map on which a variety of subjects appear together such as lands, transportation lines, and political boundaries. This characteristic makes analysis easy to see and understand.
The outdoor positioning segment is estimated to hold a major share of more than 50% by 2026. It assists in locating customers and objects in real-time outdoor locations. Outdoor positioning dominated the global location analytics market owing to the wide adoption of these systems for drones, military robotics, outdoor mapping, and warehousing. The outdoor positioning system traces data, assets, and people in a wide-open area using sensing technologies including GPS, IR sensing, and others. These technologies are commonly used for tracking long-distance objects or people from any location.
Browse detailed statistical insights from the report, “Europe Location Analytics Market Size By Industry Verticals (Transportation & Logistics, Retail, BFSI, IT & Telecom, Healthcare, Energy & Utilities, Manufacturing), By Component (Solution [Geocoding & Reverse Geocoding, Thematic Mapping & Spatial Analysis, Reporting & Visualization], Service [Professional Service, Managed Service]), By Location Positioning (Outdoor Positioning, Indoor Positioning), By Application (Risk Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning & Optimization, Emergency Response Management, Location Selection & Optimization), Research Report, Country Outlook (Germany, UK, France, Italy, Spain, Netherlands), Price Trends, Growth Prospects, Competitive Industry Share & Forecasts, 2020 - 2026” along with the table of contents (ToC) @
France location analytics market is projected to expand exponentially between 2020 and 2026. The country has an educated population, skilled workforce, and modern business culture that support the country’s growth. Location analytics is steadily growing in the region due to increasing demand from the government & manufacturing and logistics industries. French manufacturers are implementing predictive analytics solutions to obtain the maximum benefit of analyzing data and to achieve various improvements in their manufacturing processes. The government is focused on making investments in the ICT sector and implementing strategic initiatives to attract foreign investors.
Companies operating in the market are focusing on partnerships and innovations. Several enterprises are leveraging location analytics platforms to deliver location-based services to their customers. For instance, in June 2020, Zenrin partnered with Here Technologies to streamline its service delivery across locations. The company used Here’s Marketplace Platform to support its service delivery network. This helped the company to enhance the customer’s service delivery experience.
Some of the key vendors in the market include Alteryx, Inc., Cisco Systems, Inc., Esri Global, Inc., Google LLC., HERE Global, B.V., Hexagon AB, IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, TomTom B.V., and Zebra Technologies Corporation.
The European location analytics market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2015 to 2026 for the following segments:
Europe Market, By Component
- Geocoding & Reverse Geocoding
- Thematic Mapping & Spatial Analysis
- Reporting & Visualization
- Professional Service
- Managed Service
- Europe Market, By Location Positioning
- Outdoor Positioning
- Indoor Positioning
- Europe Market, By Application
- Risk Management
- Customer Experience Management
- Remote Monitoring
- Supply Chain Planning & Optimization
- Emergency Response Management
- Location Selection & Optimization
- Europe Market, By Industry Vertical
- Transportation & Logistics
- IT & Telecom
- Energy & Utilities
The above information has been provided for the following countries: