European Online Gambling Market size is estimated to cross USD 70 billion by 2026, according to a latest forecast report by Graphical Research.
The market growth can be attributed to advancements in digital marketing tools and techniques. Major players are integrating AI chatbots to automate customer communication and marketing processes, helping them in improving engagement and connecting with a large customer base. It provides detailed and relevant information on clients, helping businesses to improve products or services. The technology also allows the maintenance of the user base, leading to sales growth and propelling customer loyalty.
The COVID-19 pandemic has a positive impact on the online gambling market revenue. Digital services enabling seamless payment transactions will encourage players to prefer online sports betting sites. Some market players will capitalize on the changes while others will be pushed to the edge of collapse. Online sportsbooks seeking to differentiate themselves through product development and customer engagement will focus on new approaches from odds and trading teams. Businesses that pivot toward the trends that have been accelerated due to the COVID-19 pandemic will emerge as market leaders.
The coronavirus pandemic is impacting consumer mobility, supply chains, media consumption habits, and economic volatility. The situation demands companies to focus on marketing strategies to mitigate the downside risks and capture customers’ attraction. Market players operating in the industry are reorganizing their marketing strategies.
Browse detailed statistical insights from the report, “Europe Online Gambling Market Size By Device Type (Desktop, Mobile), By Type (Betting [Boxing & UFC, eSports, Football, Formula1, Horse Racing, Tennis], Casino [Baccarat, Blackjack, Roulette, Slots], Poker, Lottery, Bingo), Research Report, Country Outlook (UK, Germany, France, Italy, Spain), Price Trends, Growth Prospects, Competitive Industry Share & Forecasts, 2020 – 2026” along with the table of contents (ToC) @
In 2019, eSports held a substantial share in the market due to growing popularity of eSports events or competitive video gaming. In 2017, the International Olympic Committee (IOC) declared that eSports will be considered as a sporting activity and will provide a platform for engagement with the Olympic events.
Numerous daily eSports tournaments are hosted on a multitude of exciting & new platforms online. Toornament.com, an eSports platform, provides several events such as Clash Royale, Counter-Strike, PUBG Mobile, League of Legends, Overwatch, Apex Legends, and PES 2020, enabling gamblers to bet on tournaments and win real cash & prizes.
In 2019, the mobile segment dominated the market share owing to the availability of seamless internet connectivity with the advent of 5G is contributing to the online sports gambling market. Strong network connectivity ensures that users have a seamless betting experience.
Some of the key Europe online gambling industry players include International Games Technology, Kindred Group PLC, Playtech PLC, and Scientific Games. Major players are utilizing digital tools to promote betting activities in Europe. Market players are integrating AI technology to predict consumer habits and personalize promotions to keep gamblers engaged.
The activities of gamblers, such as transaction, click, and page view, are analyzed to statistically promote advertisements through Google, Facebook, and other platforms. In addition, AI chatbot platforms are incorporated to automate customer communication and marketing processes, helping companies in improving engagement and degree of personalization. It provides detailed and relevant information about clients, helping businesses to improve their services. The technology also maintains the user base, leading to sales growth and a boost in customer loyalty.
The European online gambling market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD billion from 2025 to 2026 for the following segments:
Europe Market, By Type
- Boxing & UFC
- Horse Racing
Europe Market, By Device Type
The above information has been provided for the following countries: