North America Data Center Liquid Cooling Market size valued at USD 700 million in 2021 and is anticipated to showcase around 15% growth rate from 2022 to 2028. Growing digitization in the retail & e-commerce sector has increased the demand for data center liquid cooling systems as retail companies emphasize on their online experiences. They are introducing mobile shopping apps as consumers are gradually shifting toward mobile shopping.

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Online shopping is gaining traction owing to the increasing replacement of traditional brick and mortar stores with online platforms that offer an enhanced shopping experience. This is increasing the deployment of data center liquid cooling solutions that maintain the optimum temperature required for data processing & analysis to provide customized products & services.

The COVID-19 pandemic had a moderate impact on the data center liquid cooling market in 2020 owing to the high data traffic generated through various online platforms. Many companies shifted their activities online and consumers utilized digital services for shopping, education & healthcare. Furthermore, data centers witnessed an increase in network traffic. The increased number of internet users in 2021 prompted the need for high-performance data centers to process large amounts of data. This will encourage data center liquid cooling providers to invest in R&D activities to offer innovative solutions. The market is expected to grow in 2022 due to the digitalization of various industries that require liquid cooling solutions to maintain an ideal operating environment for all equipment.

North America Market, By Component

The increasing construction of hyper-scale data centers will generate a need for immersive liquid cooling solutions as the liquid coolant is in direct contact with the IT electronic components. For instance, in April 2022, Google LLC announced its plan to invest approximately USD 9.5 billion in U.S. data centers. This move will help customers to grow their businesses and use digital services.

Datacenter immersion cooling techniques improve the thermal design by directly immersing the IT hardware in a non-conductive liquid. This leads to substantially better rack density, overall lower power consumption, and significantly higher performance potential. A server liquid immersion cooling system removes airborne contaminants and simplifies thermal design by removing the moving parts.

North America Market, By End-use

The BFSI sector is increasingly adopting data center liquid cooling solutions to efficiently handle digital workloads and offer effective digital payment services. The increasing adoption of digital wallets provides impetus to the market growth. For instance, in February 2022, Smiles Mobile Remittance, the group's international money transfer app, was released in Canada by Digital Wallet Group (DWG). These enterprises require large-scale data centers with high-density servers, thus increasing energy consumption and adversely impacting the environment. Data center liquid cooling solutions cater to these requirements and significantly reduce energy usage, resulting in lower Total Cost of Ownership (TCO) and capital expenditure (CapEx).

Competitive Industry Landscape

Major players involved in the North America data center liquid cooling market include The 3M Company, Alfa Laval AB, Asetek A/S, Black Box Corporation (AGC Networks Pvt Limited), Chilldyne Inc., CoollIT Systems Inc., Green Revolution Cooling (GRC), Inc., IBM Corporation, LiquidCool Solutions Inc., Midas Green Technologies LLC, Mitsubishi Electric Corporation (Mitsubishi Group), Schneider Electric SE, SPX Cooling Technologies, Inc., and Vertiv, Co. Companies are focusing on strategic collaborations to test the potential of data center liquid cooling systems and boost their implementation.

For instance, in January 2022, Green Revolution Cooling (GRC) Inc. collaborated with Intel Corporation to improve the efficiency of immersion-cooled racks powered by Intel Xeon Scalable processors. The collaboration aims to ensure that new fluid formulations meet standards for safety, material compatibility, and thermal performance. As part of this partnership, Intel and GRC Engineering teams are developing unique immersion cooling techniques to reduce the ecological impact of digital assets.