Europe Pressure Sensitive Tapes & Labels Market size surpassed USD 18 billion in 2020 and is estimated to exhibit a CAGR of 6.5% between 2021 and 2027. The market growth is owing to the growing use of pressure sensitive tapes & labels to replace rivets, screws, and glues. Moreover, rapid growth in the packaging industry due to the high demand from the region’s food packaging industries and e-commerce goods will propel the industry growth.

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Pressure sensitive adhesives are a type of non-reactive self-adhesives that bond to a variety of substrates when pressure is applied. It has a high viscosity, which causes it to stick to moist surfaces upon contact. The binding capacity of pressure-sensitive adhesives is solely determined by its polar attraction to the substrate's surface. The adhesive can be applied without using water, solvents, or heat. This is commonly used in the automotive, consumer electronics, packaging, and construction industries.

The pressure sensitive adhesives market growth is due to the increasing adoption & application of bio-based pressure sensitive adhesives in several projects. Additionally, other factors driving the market expansion in the region include requirements for tamper evidence, product verifications, and security features.

Europe Market, By Adhesion Type

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The single-sided adhesion segment will showcase around 6.4% growth rate during the forecast timeline, driven by the robust food & beverage sector growth. This demand can be attributed to rising urbanization, rapid adoption of modern lifestyles, and growing requirements for sanitary and packaged food in Europe. Moreover, the continued development of innovative adhesives for better strength & durability is further boosting the market expansion.

Europe Pressure Sensitive Tapes & Labels Market, By Backing Materials

The polypropylene-based materials segment will generate over USD 17.5 billion revenue at a CAGR of 6.9% from 2021 to 2027. It offers significant mechanical, physical, and chemical properties. Moreover, strong chemical stability, dimensional stability, and translucent nature are expected to further boost the market revenue.

Europe Market, By End-user

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The logistics end-use segment was valued at USD 7 billion in 2020 and is projected to record 6.8% CAGR till 2027, credited to the growing demand for storing chemicals or materials, packed consumer products, and household goods among others. The major factors contributing to the segment growth include the rising e-commerce industry and the growing food & consumable goods packing in Europe.

Europe Market, By Country

Germany pressure sensitive tapes & labels market accounted for 20% revenue share in 2020, due to the country's strong economic growth. The market growth is fueled by the presence of numerous manufacturers as well as the growing regional population.

Competitive Industry Landscape

Major players involved in the Europe pressure sensitive tapes & labels market are Arkema Group, Henkel AG & Co. KGaA, Jowat SE, Constantia Flexibles Group GmbH, UPM Raflatac, Reflex Labels Ltd., Sika AG, and Scapa Group PLC. The companies are adopting strategic initiatives such as mergers & acquisitions, facility expansion, and new product development.