Europe Molded Pulp Packaging Market size valued at USD 800 million in 2021 and is poised to observe around 5.5% growth rate between 2022 and 2028. The rising demand from the food & beverage industry for plates, cups, and trays will drive the market growth.

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Pulp packaging witnessed a noticeable rise in its usage in the region over the past few years. Its use in food & beverage, healthcare, cosmetics & skincare products, electronics, and home appliances increased rapidly. Additionally, it also witnessed a high demand for molded pulp egg & cup trays, packaging boxes & inserts, food & cake trays, and garden flowerpots. Growth in the e-commerce and packaged food industries owing to changing lifestyles in the region will create high demand for customized packaging solutions with recyclable & reusable characteristics.

Europe Market, By Type

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The rotary molding pulp packaging segment exceeded USD 452 million in 2021 and will reach USD 650 million revenue by 2028. The adoption of automation and new technology related to rotary molding techniques will provide additional benefits over other production methods such as easy operation, less maintenance, timesaving, and cost-effectiveness. With advancements in technology, mass production with the required quality in different customizable shapes is possible.

Europe Market, By Product

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The tray product segment holds over 80% revenue share in the Europe molded pulp packaging market in 2021. It witnessed revenue of over 645 million in 2021 and will exhibit a CAGR of 5.6% during the forecast period. This high demand for molded pulp trays is a result of their microporous structure due to which they can maintain aeration and chemical composition, which absorbs moisture from the surrounding. This property preserves food items for a longer period as they keep away moisture and hence restrict the growth of bacteria & fungus.

The changing food & beverage sector with rapid urbanization and increased disposable income is set to grow during the assessment period. This resulted in the increased consumption of packaged food, which will positively impact the molded pulp tray segment.

Europe Market, By End-user

The eggs end-user segment will generate nearly USD 770 million revenue by 2028. Substantial growth in the population of various countries in the region and awareness of the nutritional benefits of eggs in women & children resulted in the high demand for eggs. The molded pulp egg tray is widely used in the packaging of eggs and is also used in the packaging and transportation of processed ready-to-eat eggs which eventually drives market. Various egg-producing companies adopted the government’s zero waste in food policy which promotes the consumption of recyclable and biodegradable materials in the food & beverage industry and hence positively impacts the sale of molded pulp trays for the packaging of eggs.

Europe Market, By Country

Germany molded pulp packaging market accounted for USD 180 million revenue in 2021 and will cross USD 263 million by 2028, due to the adoption of environmental-friendly packaging solutions and growth in the poultry industry. The increased use of eggs in the food industry to meet the nutritional content is also projected to boost the market demand.

Competitive Industry Landscape

Some of the leading companies involved in the Europe market are Novolex, Brodrene Hartmann A/S, Sonoco Products Co., Huhtamaki, Omni-Pac Group, Pulp-Tec Limited, Eco-Products, Inc., PAPACKS Sales GmbH, TART, Kiefel Packaging, Switch Packaging Specialists Ltd., AR Packaging, Great Northern Corporation, and James Cropper PLC.

The market is witnessing high competition, which resulted in the offering of a high range of products with competitive prices, easy availability, and better quality. Companies are concentrating on the adoption of new technologies and automation to increase their production capacity. Furthermore, the companies are expanding their operations with the help of tie-ups, strategic partnerships, mergers, and acquisitions. Companies are investing heavily in product development and research to capture the market share.