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    Europe Health Economics & Outcomes Research (HEOR) Services Market Forecast 2028 By End-user (Healthcare Providers, Healthcare Payers, Biotech/Pharma Companies, Government Organizations), By Service (Economic Modelling/Evaluation, Real-world Data Analysis & Information Systems, Clinical Outcome, Market Access Solutions & Reimbursement), By Service Provider (Contract Research Organizations [CROs], Consultancy), Research Report, Country Outlook (Germany, UK, France, Italy, Spain, Russia, Denmark, Sweden, Poland), COVID-19 Impact Statistics, Price Trends, Historic Data, Growth Prospects, Competitive Industry Share
    Published Date: April 2022   |   Report ID: GR2096   |   Delivery: PDF  Request Free Sample

    Europe HEOR Services Market size exceeded USD 324.6 million in 2021 and is estimated to witness 12.7% CAGR from 2022 to 2028.

    Europe Health Economics & Outcomes Research (HEOR) Services Market

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    The increasing demand for health economics and outcomes research services by several healthcare industries for clinical trials, new innovations, and increasingly complex regulatory environment, will boost the industry growth. Health economics and outcomes research (HEOR) services support clinical development by assisting the healthcare sector in determining services, availability of specific drugs, and policy measures.

    Several European countries, most notably the United Kingdom and the Netherlands, have a higher success rate in launching new drugs as these economies are highly dependent on various decisions made by government agencies. For instance, the European commission put forward Clinical Trails Regulation that became applicable from 31st January 2022. The aim of these regulations is to make sure an increased co-ordination of rules of conducting clinical trials throughout the Europe.

    Europe Market, By Service

    The real-world data analysis and information systems segment crossed USD 48.4 million revenue in 2021, owing to the increasing demand for real-world data (RWD) to enhance the management of service providers for diseases, patient populations and clinical information. Similarly, the advancement of technology in Europe and rising digitalization of medical records has made the whole real-world data more readily accessible for various outcomes research and regulatory purposes, driving market demand.

    Europe Market, By Service Provider

    Europe Health Economics & Outcomes Research (HEOR) Services Market By Service Provider

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    The contract research organisations (CROs) segment dominated over 68.6% Europe health economics and outcomes research (HEOR) services market share in 2021. Several companies, including IQVIA, Syneos Health, and Covance, provide contract-based research services. The growing contract research organization services will prove favourable for the advancement of the health economics and outcome research industries. Furthermore, surge in healthcare expenditure and rising government initiatives in field of biotechnology sector will boost the overall market growth.

    Europe Market, By End-user

    In 2021, the healthcare payers segment accounted for USD 93.4 million revenue. Healthcare payers rely heavily on health economics and outcomes research (HEOR) services as a result of the shift to cost-effective reimbursement, increased consumer-driven healthcare, and elevated use of specialized, personalized medicines and targeted therapies. Furthermore, operational efficiencies with lower costs and increasing adoption of digital solutions with increased IoT in the medical industry allows healthcare systems to integrate across different platforms.

    Europe Market, By Country

    France health economics and outcomes research (HEOR) services market held more than 13.4% revenue share in 2021, attributed to rising R&D expenditure and digitalization of systems. Additionally, rising healthcare expenditure will also propel the market demand. Also, major in the country are focusing on various strategic initiatives including technological advancements, partnerships and collaborations that help the industry progression.

    Competitive Industry Landscape

    Prominent players in the health economics and outcomes research (HEOR) services market are Pharmaceutical Product Development (PPD), IQVIA, Axtria, Cardinal Health, Syneos Health, Avalon Health Economics, Optum, McKesson, PharmaLex, MEDLIOR, among others.

    Frequently Asked Question(FAQ) :

    How big is Europe HEOR services industry?
    The market share for Health Economics & Outcomes Research (HEOR) services in Europe was exceeded $324.6 million in 2021 and is estimated to witness more than 12.7% CAGR between 2022 and 2028.
    How can end-users benefit from the use of real-world data analysis in the Europe HEOR services market?
    The real-world data analysis & information systems surpassed a value of $48.4 million in Europe industry during 2021 as they can help improve the management of service providers for diseases, clinical information, and patient populations.
    Why are healthcare payers adopting HEOR services?
    The healthcare payers segment held a $93.4 million share of Europe market revenue in 2021 due to the shifting focus on increased consumer-driven healthcare, affordable reimbursements, high use of personalized medicines and targeted therapies.
    What makes France an attractive market for HEOR services?
    France held more than 13.4% of the regional industry revenue share in 2021 as the expenditure on R&D activities is rising and medical systems are being digitized on a large scale.
    Which are the companies operating in Europe HEOR services landscape?
    Pharmaceutical Product Development (PPD), IQVIA, Axtria, Cardinal Health, Syneos Health, and Avalon Health Economics, among others, are the main players in this market.

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