Europe UPS Market size crossed USD 2 billion in 2020 and is projected to observe over 5% growth rate between 2021 and 2027.
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The Europe market is witnessing the adoption of digital technologies in the manufacturing sector to automate various tasks. Leading automobile manufacturers, such as BMW AG, Jaguar, and Mercedes-Benz, with a strong presence in countries including the UK, Germany, and France are increasingly investing in the expansion of their manufacturing capabilities. This increases the demand for UPS systems used in providing optimum power to vehicle manufacturing and testing devices as power fluctuations damage the sensitive equipment, machinery, and final product. With the frequency & severity of power failures on the rise, many such companies are opting to install UPS systems to protect equipment and sustain productivity during outages.
The COVID-19 pandemic had a negative impact on UPS demand in 2020 as government organizations implemented stringent lockdown measures and travel restrictions to avoid virus transmission. The pandemic increased the use of digital services for contactless payments, streaming services, virtual meetings, and e-commerce applications. The major changes in the market dynamics in 2021 induced by the rapid reliance on digital technologies have prompted businesses to focus on power management solutions that support critical loads with a high level of redundancy. The UPS market is expected to witness growth by 2022 to provide steady power distribution to mission-critical workloads stored on cloud.
The line interactive UPS market is expanding steadily owing to its features such as robust performance and energy efficiency. These solutions supply IT equipment with both power conditioning and battery backup. Line interactive UPS systems continuously control & condition AC utility power to equipment through a power converter, which filters the utility AC power, adjusts the voltage, and suppresses voltage spikes to supply the necessary power to equipment loads. The advantages of low cost and high-performance owing to fewer components have encouraged SMBs to adopt UPS systems.
The entertainment & media industry is witnessing a rise in the demand for UPS, due to a surge in the adoption of Over-The Top (OTT) services. Various countries of Europe, including the UK, Germany, and Italy, witnessed a surge in viewership of digital content available on various platforms in 2020. For instance, in February 2020, Amazon Prime Video installations reported 101% increase and Netflix mobile app installations reported 60% growth in Italy. Content providers are increasingly relying on streaming services to meet their consumers' requirements and viewing preferences. A reliable UPS helps to provide efficient power supply and conditioning to the core business equipment to ensure that video, audio, voice, and data content is always available and provided efficiently through OTT services.
The UPS market is experiencing a considerable increase in the demand for sustainable power solutions capable of supporting large-scale manufacturing operations. This is supporting the need for high-end modular UPS systems that are expandable and provide dependable power backup. Consistent voltage supply is crucial in large organizations as various machines run for longer timeframes. Companies, such as ABB Ltd. and Eaton Corporation, Inc., provide high-efficiency designs that enable for quickstep/transient load response while eliminating single points of failure. As a result, it is ideal for use in large enterprise data networks. They provide a suite of power management technologies that allow large-scale enterprises to effectively regulate & control their power infrastructure.
Some of the leading companies involved in the Europe UPS market include ABB Ltd., Emerson Electric Co., Legrand S.A., Schneider Electric SE, Eaton Corporation, Inc., Toshiba Corporation, ENERSYS, Riello Elettronica Group, Huawei Technologies Co., Ltd., Mitsubishi Electric Corporation, Siemens AG, SOCOMEC Group S.A., and Vertiv Co.