North America Set Top Box Market size surpassed USD 3 billion in 2020 and is expected to witness over 2% CAGR from 2021 to 2027.
High disposable income coupled with increasing spending capacity on media-rich home entertainment services is supporting the market growth. According to the Bureau of Economic Analysis, personal disposable income in the U.S increased by two percent in March 2021 as compared to February 2021. The rise in disposable income resulted in higher demand for household entertainment devices such as television and home theatre sets.
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The proliferation of internet services and broadband along with rising preference for HD channels and on-demand content will accelerate the market demand. The evolution of technology in the digital arena and introduction of flat-screen OLED TV have played a pivotal role in changing TV viewership trends. Introduction of IPTV set top box owing to the positive industry outlook of OTT platforms, such as Netflix, Hulu, Amazon Prime, and Disney + Hotstar, will contribute significantly to the market revenue.
The satellite set-top box segment held a substantial North America market share in 2020, attributed to their high-quality reception and ability to stream several high definition and standard digital format programming at affordable costs. Rapid technological innovations and incorporation of advanced features, such as digital video recorders, will positively influence the market size.
DVR set-top boxes are designed with interactive features such as video-on-demand, real-time program recording, and electric program guide. The integration of advanced features will support its adoption over the forecast period. TV service providers, such as Verizon, TataSky, and Airtel, offer a variety of DVR set-top boxes that can record TV programs to be watched at a later date and time. High convenience offered by DVR set-top boxes will boost their demand in the market.
Prominent players in the North America set top box industry include Samsung Electronics Co. Ltd, Cosship Electronics Co. Ltd., Technicolor USA Inc., Huawei, Xiaomi, and Commscope Inc.
Incumbent players are emphasizing on integrating artificial intelligence and voice interfaces into set-top boxes with sleek design. For instance, in 2017, Xiaomi launched Mi Box 4 Smart TV set-top box in the U.S. market. The set top boxes support high dynamic range video and include Bluetooth voice remote. The Mi Box recommends video based on user’s personal YouTube and Google Play preference.