Asia Pacific Set Top Box Market size was valued at over USD 6.5 billion in 2020 and is set to observe around 4% growth rate between 2021 and 2027.
Rising TV viewership in rural and urban regions of India and China has led to a significant rise in DTH subscribers. According to the report published by India Brand Equity Foundation in July 2021, the teledensity of rural subscribers reached 60.27% in March 2021, an increase of 1.48% from March 2020, showcasing a high growth potential from the rural sector. High consumption of television programs in rural and semi-urban parts of India will drive the market demand in the country.
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Increasing internet penetration and usage of smartphones along with a shift in consumer inclination toward media and entertainment will create growth opportunities for market players in Asia Pacific. TV service providers including Tata Sky, Dish TV, and Airtel in India are emphasizing on enhancing their service offerings.
Supportive government regulations mandating the installation of set-top boxes in Asian countries are driving the growth of the Asia Pacific set top box market. For instance, in April 2020, the Telecom Authority of India (TRAI) recommended to make interoperable set-top boxes mandatory to improve service quality. Interoperability will allow users to use the same set-top box across different cable TV or DTH providers and provide users the freedom to change the service provider.
Asia Pacific Market, By Type
The hybrid set top box market in Asia Pacific will dominate revenue share during the forecast timeframe. A hybrid set-top box supports both IP-based and broadcasting video and enables users to view digital cable programming as well as videos from the local IP network or Internet. Hybrid set-top boxes are becoming the new trend in India’s broadcasting sector. For instance, in March 2020, D2H, owned by Dish TV, launched a hybrid set-top box with Android TV by Google.
Competitive Industry Landscape
Major players operating in the Asia Pacific set top box market include Mybox Technologies Pvt. Ltd., TechniSat Digital GmbH, Samsung Electronics, Sercomm Corporation, SITI, Technicolor SA, Kaon Media Co., Ltd., and Sagemcom Broadband SAS.
Industry players are emphasizing on development of advanced set-top boxes through partnership to acquire a large consumer base and strengthen their position in the market. For instance, in April 2021, SITI, a part of the Essel Group Company, launched the Android TV set-top box in partnership with Nagra’s content security solution for Android TV deployments in India. Through the partnership, the company will be able to deploy secure Android TV services. The Android set-top box includes comprehensive content and has access to a large library of applications. It also reduces the total cost of ownership, provides cloud-driven updates & frameworks, HD channels, and DVR facilities.