North America Electric Zero-Turn Mower Market size surpassed USD 490 million in 2020 and is anticipated to expand 8.2% CAGR from 2021 to 2027. The growing transition towards green energy and increasing demand from golf courses will propel the market revenue.

North America Electric Zero-Turn Mower Market Size, USD Million, 2017 – 2027

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A zero-turn mower consists of a frame & wheels, operator platform, a battery pack, motors, and control levers. The zero-turn riding mower are capable to turn at zero radius by moving the wheels at different rates, which helps the mower in turning in an arc-shaped path. Battery-powered mowers are gaining traction as they help control large amounts of air and noise pollution. Due to this, the manufacturers are opting for electrification of lawn and garden mowers and other equipment portfolio. Several benefits including, lower maintenance, lower cost of operation, marginal noise pollution, etc. coupled with growing regulations on gas and diesel-powered equipment are driving the electric zero-turn mower market expansion in North America.

Large number of golf facilities and the increasing expenditure on course upkeep procedures are generating lucrative growth opportunities for the industry. For instance, according to the National Golf Foundation, the U.S. accounted for 16,000 golf courses, the maximum across the world. Presence of large number of golfing facilities is anticipated to escalate industry revenue.

The gasoline-powered equipment, such as mowers, stump grinders, string trimmers, and chainsaws, among others, play a dominating role in the region. However, these traditional gears account for substantial emission levels and release several pollutants into the atmosphere. Due to which landscapers are exposed to various gaseous and particulate compounds of air pollutants. In light of this, government bodies are imposing harsh regulations to alleviate the emission levels. For instance, the California Air Resources Board, the Department of Justice, and the U.S. Environmental Protection Agency (EPA) fined Kohler Co. around USD 20 million over uncontrolled emissions.

In 2020, the North America electric zero-turn mower market witnessed a decline in revenue owing to the ongoing coronavirus pandemic, which led to rising norms related to social distancing and a slowdown in industrial activities. Major states in the U.S. o reported a decline in the golf rounds, which affected the sales volume of electric zero-turn mowers in the golf course facilities.

North America Market, By Application

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The non-residential segment generated over USD 380 million in 2020, attributed to the growing adoption of battery-powered mowers in commercial facilities, such as public parks, playgrounds, golf courses, etc.

 Among the applications, the playgrounds segment of the market is projected to maintain a dominating position during the forecast period. Moreover, the government support for battery-powered mowing equipment and increasing spending on recreational infrastructure across the region will catalyze the market growth.

North America Market, By Country

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U.S. will generate around USD 750 million revenue in the electric zero-turn mower market by 2027. According to Environmental Management, the U.S. has some form of lawn and garden in around 40 million acres of land, which is significantly higher than any other irrigated crop in the nation. This in turn, is substantially contributing to the growing need for lawn equipment in the region.

Competitive Industry Landscape

The key players in North America electric zero-turn mower market are Gravely, EGO POWER+, Ryobi Tools, Greenworks Commercial, Cub Cadet LLC, and Mean Green Mowers.

The battery-powered or electric mowers market is still in its infancy and consists of a limited number of manufacturers. The industry is consolidated as the top five players account for over half of the share in North America. Major manufacturers are adopting several key initiatives in order to further reinforce their market position. For instance, in 2020, Gravely introduced its Pro Turn EV for contractors operating in commercial landscape. The new product is aimed to acquire a market position in the growing electric division of the equipment.