North America Flooring Market size surpassed USD 38.75 billion in 2020 and is anticipated to exhibit a CAGR of 5.1% between 2021 and 2027.
The market expansion is owing to the rapid growth in smart infrastructure demand along with increasing infrastructure spending in the U.S. Low inflation along with reducing fiscal tightening is expected to fuel construction spending in the region. Rising awareness among people about the major link between infrastructure and the quality of life has resulted in a major public policy shift, favoring construction activities. U.S. is a highly structured industry due to the presence of large number of manufacturers including Mannington Commercial, RFCI, and Forbo Flooring among others.
Growing construction industry coupled with technological innovation within the region will propel the market demand. Additionally, rising investment in residential construction segment and growing demand for remodeling the old buildings will support the overall industry growth. Furthermore, the surging demand for residential building due to the increasing population will boost the adoption of flooring products.
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Residential sector dominated over 61% market share in 2020, attributed to the growing demand for renovation in housing sector coupled with increasing construction activities. Additionally, increasing trends towards nuclear family will also further enhance the overall residential sector.
Commercial application will witness significant growth during the forecast period, due to the growing hospitality sector particularly in the U.S. Commercial applications include healthcare, education, warehouses, distribution centers, etc.
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The soft coverings segment will witness around 4.8% growth rate during the forecast period. Soft coverings are popular options available in wide range of colors and textures providing comfort and theme as per customization requirement. Carpets, vinyl, cork and linoleum are among the most used soft flooring type. Demand for these flooring solutions will increase on account of the safety covering they provide and aesthetic appearance of offices, home decors and carpet areas.
Prominent companies operating in the Market include Amtico, Armstrong Floor, Delconca, Congoleum Corp., Interface Inc., Gerflor, Mannington Mill Inc., Mohawk Industries, Shaw Floors, Beaulieu, Instarmac, and Forbo Flooring, among others.
The manufacturers are majorly focusing on product expansion and strategic alliances to hold the largest market share in the industry. For instance, in December 2019, Amtico flooring introduced 19 products to its premium collection of Décor statement floors. The expansion of the product portfolio offered an attractive look for commercial applications, hospitality, and retail sectors.