Asia Pacific Recreational Vehicle Market size was over USD 7 billion in 2020 and is anticipated to observe around 12% growth rate between 2021 and 2027.
Rising consumer disposable income is one of the major factors driving the market revenue. Growing middle-class population along with the ability to spend on outdoor activities is propelling the demand for camping vehicles in Japan, Singapore, China, and Australia. According to the Department of Statistics Singapore, median monthly household income increased by 1.4% in 2019. This increase has translated into a high inclination toward spending leisure time in outdoor camping locations.
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Supportive government initiatives to promote recreational vehicle tourism and camping sites are expected to fuel recreational vehicle market growth in Asia Pacific. For instance, in February 2021, the Kerala Adventure Tourism Promotion Society (KATPS), India established regulations and guidelines on camping activities in the state. According to the regulations, all campsite operators must register themselves with the tourism department of the state. The presence of numerous caravanning camping sites in Australia, China, and Japan is fueling the market demand for motorhomes and caravans.
The COVID-19 pandemic had severely affected the Asia Pacific recreational vehicle market in the first half of 2020 owing to stringent lockdown measures and travel restrictions to control the pandemic. High financial insecurities and extensive focus of consumers on saving for contingencies and purchasing only essential items hindered the market for recreational vehicles. Australia witnessed a spike in RV sales during the last six months of 2020 due to a comparative reduction in the pandemic spread. According to the Caravan Industry Association, over 80% of Australians were looking for caravanning and camping activities post-June 2020. A surge in camping participation will boost the production of caravans.
To promote recreational vehicle culture in Japan and China, various associations are conducting tradeshows & camping-car events and providing rental services to familiarize the population with the use of RVs. For instance, the Japan Recreational Vehicle Association established a recreational vehicle club, Kurumatabi Club, to develop a recreational vehicle culture in Japan.
Asia Pacific Market, By Vehicle
The diesel class A motorhome segment in the Asia Pacific recreational vehicle market is estimated to expand at substantial CAGR through 2027. Diesel Class A motorhomes are large, in terms of both length and breadth, and offer enhanced mileage compared to gasoline motorhomes. Diesel motorhomes provide more torque, making them suitable for driving in the mountains. They are equipped with better braking systems & air ride suspension and capable of pulling more weight than gasoline motorhomes.
Competitive Industry Landscape
Major players operating in the Asia Pacific recreational vehicle market include Winnebago Industries, Inc., Thor Industries Inc., Erwin Hymer Group, and Forest River, Inc.
Several international brands are expanding their footprint in Asia Pacific through partnerships, acquisitions, and launching new recreational vehicle models. For instance, in August 2018, Erwin Hymer Group collaborated with Lingyu Group for the production and sales of motorhomes & caravans in China. The fast-growing caravan market and favorable government regulations are expected to attract more foreign direct investments and international recreational vehicle manufacturers to China.