Europe Automation Testing Market size exceeded USD 3 billion in 2019 and is predicted to expand at over 12.5% CAGR between 2020 and 2026.

The market growth is due to various government initiatives to support digitalization, cloud computing, and automation in various industries and public enterprises. For instance, in March 2019, the European government-endorsed Robotic Process Automation (RPA) in the public sector as a transformation driver. These initiatives will accelerate the adoption of automation systems and will boost market opportunities for regional tools and software providers.

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Companies operating in the Europe automation testing market are also focusing on integrating several business strategies to develop new tools & software solutions and showcase high competitiveness among other players. For instance, in December 2019, Capgemini signed an agreement with Bayer AG to deliver various services such as ERP solutions and business analytic software. These solutions help enterprises to provide functional testing specifically for high-end applications.

Europe Market, By End Point Interface

The web-based interface segment accounted for 15% market share and will witness around 8% growth rate during the forecast period. Growth is attributed to the rising dependency of the regional industrial sector on online order processing, customer interaction, and transaction processes. A web interface provides various features, such as improved user experience, user interface, and effective product delivery, which increases its demand among the banking & financial, retail, and healthcare sectors, among others.

Web interface testing reuses the test script and is used to deliver time and cost-effective testing services. This will positively influence the market players to form a strategic collaboration and partnership agreement to accelerate web-based testing solutions. In July 2020, Tricentis partnered with SAP to provide a web-based SAP testing solution including ECC to HANA application software.

Europe Market, By Application

The retail application segment held a Europe automation testing market share of 2.5% in 2019 and will grow at a CAGR of 12.5% during the forecast timeline. The growing trend toward mobile shopping and online store is accelerating the growth opportunity for regional software testing providers to deliver a smooth and hustle-free shopping experience.

As a part of the digital strategy, the Government of Europe has published new rules and regulations to eliminate the barriers to online shopping. For instance, in March 2020, the European Commission revised consumer protection rules such as unjustified geo-blocking and others.

Europe Market, By Country

The UK automation testing market value was over USD 600 million in 2019 and is expected to register growth of more than 12% through 2026, driven by increasing digital transformation activities in both private & public sectors in the country. Rising government initiatives and increasing investments to accelerate digitalization in the country.

For instance, in July 2019, the Government Digital Services (GDS) and Infrastructure Project Authority (IPA) in collaboration launched the digital transformation project for the public & government sectors, catering to an enhanced customer experience and solving consumer problems in lesser time. Similarly, in September 2020, the Government of UK introduced ten innovation fellowships to support digital transformation across the country, further propelling the market growth.

Competitive Industry Landscape

Prominent companies operating in the Europe automation testing market are Micro Focus, Capgemini, Tricentis, Ranorex, Eurofins Digital Testing, and Frologic, among others.

These industry players are extensively focusing on strategic partnership and collaboration to accelerate their service offerings in the region. For instance, in March 2019, Accenture collaborated with ServiceNow to accelerate its digital transformation expertise and improve business performance. In June 2020, Keysight Technologies, Inc. acquired Eggplant, which is engaged in offering test automation platforms.