North America Electric Motorcycles & Scooters Market size crossed USD 1 billion in 2019 and is set to observe around 9.5% growth rate between 2020 and 2026.
The market growth will be impelled by the rising spending capacity of consumers in Canada and the U.S. Surge in the disposable income in these countries is contributing to the rising vehicle ownership, augmenting the market share. As per the data published by Bureau of Economic Analysis (BEA) in in September 2020, the disposable personal income increased by 0.6% as compared to the month of August 2020.
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The presence of key companies such as Zero Motorcycles, BMW, Hero Eco, CAKE 0 Emission AB in the region will fuel the North America electric motorcycles & scooters market expansion. These players are emphasizing on expanding their geographic presence and customer reach to increase the adoption of electric vehicles. For instance, in June 2019, Tacita s.r.l announced its plans to enter the U.S. electric motorcycle market with its electric sports bikes.
Increasing awareness related to vehicular emissions coupled with fluctuating gasoline prices will provide lucrative growth opportunities for the market. Shifting preference of young adults towards zero emission mobility solutions will support the market demand for electric scooters in the U.S. and Canada.
The North America electric motorcycles & scooters market has been impacted during the first half of 2020 owing to the spread of COVID-19. The manufacturing plants of various industries were temporarily shut down due to the pandemic. This affected the production capacity and revenues of electric motorcycle and scooter manufacturers in North America. Restrictions on trade and imports of raw materials from China also hindered the market size in 2020.
North America Market, By Battery
The Li-ion battery segment in the North America electric motorcycles & scooters market is anticipated to witness a rapid growth through 2026 driven by numerous benefits such as large mean time between failures, high capacity, and short charging cycles, between replacements. Furthermore, Li-ion batteries significantly assist in reducing the maintenance and operating costs in electric scooters & motorcycles as they are easy to replace.
The industry participants in North America are focused on integrating technologically progressive Li-ion batteries into their electric scooters & motorcycles to enhance their operational efficiency. In December 2019, Zero Motorcycles launched its new model of electric motorcycle, the Zero SR/F. The motorcycle is integrated with lithium-ion battery, allowing the vehicle to travel long distances in a single charge.
North America Market, By Product
The North America motorcycles market will expand at a significant CAGR during the forecast timeline. The growth can be attributed to the surge in the demand for these vehicles from biking enthusiasts. Increasing awareness related to the carbon emissions caused by conventional ICE powered motorcycles will contribute to the escalating growth. Governments across the region are also focusing on enhancing the charging infrastructure facilities to increase the adoption of these electric vehicles.
Competitive Industry Landscape
Major players operating in the North America electric motorcycles & scooters market are Alta Motors, BMW, Amper Vehicles, Harley Davidson, Govecs Group, Energica Motor Company S.p.A, Hero Eco, Mahindra GenZe, Honda Motors, KTM, Zero Motorcycles, Shandong Incalcu Electric Vehicle Co. Ltd, Lightning Motorcycles, Suzuki Motors Corporation, CAKE 0 Emission AB and Z Electric Vehicle.
These players are majorly focusing on strategic partnerships to enhance their business operations in the market. For instance, in April 2019, Energica announced its expansion in the U.S. The expansion assisted the company to enhance its service offerings.