North America Outdoor Furniture Market size surpassed USD 4.93 billion in 2020 and is estimated to expand at over 4.7% CAGR between 2021 and 2027.
Increasing consumer spending coupled with shifting preferences toward luxurious living spaces has stimulated the industry demand. Rapid socializing trends and modern lifestyle including social gatherings, outdoor dining, parties, and events in the front or backyard area are the factors propelling the market growth. Outdoor furniture, such as decorative lounge chairs, table, and other accessories, provides high comfort and significantly enhances aesthetic appeal of residential dwellings. Moreover, the prevalence of e-commerce has made easier for homeowners to select from a wide array of furniture options.
Technology has a profound impact on the outdoor furniture market. It has made available innovative materials and process to designers and manufacturers. With advancements in technology, a new plethora of possibilities in structure and design is opened to manufacturers, leading to unprecedented developments. Augmented Reality has revolutionized marketing for the industry. Major players, such as IKEA and Herman Miller, are using AR to show what the furniture will look like in a consumer’s home. It enhances the consumer experience and even allows them to test if it will fit in a certain space, thereby changing the game in terms of buying criteria.
Surge in COVID-19 cases has severely impacted the outdoor furniture industry. A decline in consumption coupled with the reluctance of consumer spending toward non-essential needs will hamper the market growth. Growing lockdown restrictions and control measures have led to social distancing measures. Furthermore, fall in furniture demand has enforced industry players to reduce production.
Metal outdoor furniture is gaining momentum in residential and commercial segments owing to the customization benefits they have to offer, thus increasing the market demand. Stainless steel, aluminum, and iron are mostly used in making outdoor furniture as they are rust-proof and significantly enhance garden designs. Properties, such as lightweight and high mechanical strength, primarily stimulate the product demand. Metal witnessed an increased implementation in the industry due to the rapid adoption in manufacturing patio furniture.
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The dining sets end-use will dominate around 48% North America outdoor furniture market share by 2027. The availability of multiple configurations of these products and alterations in seating capacities and the choice of materials will fuel the segment demand. The companies also offer integration of advanced technologies and systems into their products for enhanced appeal.
The North America outdoor furniture market is extremely fragmented due to the presence of a large number of players at regional levels. Mergers & acquisitions will be a key strategy for industry players to enhance their market share. For instance, Tuuci LLC acquired Pavilion Furniture to expand its product portfolio and to increase its profitability.
Other notable players operating in the industry include Ace Hardware, Century Furniture, Forever Patio, Haworth, Inc., The Home Depot, IKEA, Patio Furniture Industries, Treasure Garden, Inc., Homecrest Outdoor Living, Trex Company, Sunset West, Brown Jordan, Hospitality Rattan, Zuo Modern, Alfresco Home, Lloyd Flanders Industries, Woodard-CM, LLC, etc.