Europe E-commerce Automotive Aftermarket size surpassed USD 20.93 billion in 2020 and is anticipated to exhibit a CAGR of 16.4% from 2021 to 2027. Supportive regulations on e-commerce and growing electric vehicle sales will drive the market demand.

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The COVID-19 pandemic has disrupted the automotive industry and has negatively impacted the automotive supply chain. The pandemic has compelled governments around the globe to enforce strict lockdowns and implement social distancing norms to minimize the spread of the virus. The automotive industry requires workers to work in proximity, which makes social distancing difficult. Various countries in Europe depend on Asia Pacific for the supply of raw materials and other components, which is also been hit hard by the pandemic. The focus of customers has shifted from direct engagement with the sellers to using e-commerce platforms for automotive aftermarket requirements. This has further increased and created new opportunities for the e-commerce industry as it has been exempted from strict lockdown measures.

Europe Market, By E-commerce Retail

The third-party retailers subsegment is expected to remain dominant in the European e-commerce automotive aftermarket at a CAGR of 16.3% during the forecast period. Third-party retailers will capture more than two-thirds of the industry share due to their customer engagement and heavy discounts on various automotive products.

Europe Market, By Product

The replacement parts segment holds close to 80% Europe e-commerce automotive aftermarket share in the product segment. Brake pads, hydraulics & hardware, rotor & drums are expected to deliver strong growth. These products are easy to procure, and customers do not require mechanics to replace or repair the automotive components. The increasing proliferation of e-commerce companies from consumer durables to hardware & related products will further boost the market demand.

Europe Market, By Consumer

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The business-to-customer (B2C) segment in the Europe e-commerce automotive aftermarket is poised to witness 16% growth through 2027. Directly selling to customers online will help businesses to bypass third-party sellers and wholesalers, thereby reducing the cost of products delivered to the customers. Moreover, a business can directly interact with the customers and can take real-time feedback about the product, further proving beneficial for businesses looking to upgrade their products. The business-to-customer segment empowers small & medium businesses to build their brand and to compete with bigger brands owing to more freedom available on the e-commerce platforms. The growing penetration of small businesses on e-commerce platforms will further fuel the market expansion.

Competitive Industry Landscape

Europe e-commerce automotive aftermarket players are forming strategic partnerships and signing up new businesses deals with e-commerce platforms to strengthen their market dominance. Some of the key companies engaged in the industry are Amazon, Alibaba, Bosch, eBay, AutoZone, Tyres International, Federal-Mogul Corporation, ZF Friedrichshafen AG, RockAuto, etc.