North America Pet Wearable Market size valued at USD 1.5 billion in 2019 and is anticipated to exhibit a CAGR of 23% between 2020 and 2026.
Increasing awareness about the latest technologies that ensure optimum pet health will boost the market growth. There is a high demand for fitness monitoring systems that enable owners to easily monitor different health parameters in their pets. This, in turn, enables them to take prompt actions in case of anomalies in the health readings.
Sensors are used to detect parameters such as activity, pulse, respiration, temperature, calories consumed & burned, and heart-rate variations. There is an increasing demand for pet wearable solutions that alert the owner about any potential illness based on the statistics gathered. For instance, PetPace offers a health monitoring service for analyzing the data collected from smart collars.
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There is an increasing demand for smart harnesses that ensure enhanced comfort to dogs of all sizes. Players are manufacturing smart harnesses with quick release buckles that ensure owner convenience and generously padded chest pieces to ensure pet comfort. As smart harnesses are computer equipped, they send vital data to the owner such as the position of the dog, facilitating computer-mediated communication between the owner and the dog. The rise in the number of consumers replacing traditional harnesses with intelligent products for improved pet care will boost the market growth.
The ongoing coronavirus (COVID-19) pandemic hampered the pet wearable industry in the first half of 2020. As industrial facilities and production plants remained shut, following the lockdowns imposed by government organizations, there was a halt in the manufacturing of new innovative products. Supply chains were disrupted due to restrictions imposed on domestic and international travels.
GPS technology-based pet wearable products will witness high demand as they enable owners to track the precise location of their pets if they are lost or stolen. According to The Animal Legal Defense Fund, around two million pets are stolen every year in the U.S. GPS systems enable owners to track the exact location if the pet is lost. This also enables pet owners to track the exact location of the pets kept in hostels for a short duration of time. Owners can be assured that their pet is safe in the hostel. This also enables the pet hostel owners to prevent dogs from escaping while also tracking their precise location in the hostel premises.
Pet wearables have gained popularity in the commercial sector as they enable authorities to train dogs more efficiently. For instance, Garmin Ltd. offers the Delta Smart activity tracker and training system for dogs that works with Garmin Canine. The system features corrective training that enables to reinforce behaviors that the pet owner or the trainer wants from the dog and discourages undesirable behavior. Doctors can also use pet wearables to ensure the precise diagnosis of a disease by tracking accurate health parameters. This ensures that the pet receives the right treatment for an illness.
The key companies operating in the North America pet wearable market include DeLaval International AB, Afimilk Ltd. (Silent Herdsman Limited), Dairymaster, Fitbark Inc., DogTelligent Inc., Garmin International Inc., GoPro Inc., Konectera Inc., Motorola Solutions Inc., PetPace LLC, Ridogulous Labs, Inc., and Scollar Inc.
The players are focusing on launching new innovative products to strengthen their market presence. For instance, in December 2019, Fitbark Inc. launched an all-in-one dog health and location tracker that enables to quickly track the pet anywhere in the U.S. through the embedded Verizon cellular service.