North America Pet Wearable Market size crossed USD 1 billion in 2020 and is projected to register a CAGR of over 21% between 2021 and 2027. The increasing need to monitor pets' activity and behavior to prevent serious medical conditions will drive the market demand.

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Pet wearable devices are becoming popular due to increasing awareness of pets’ mental and physical fitness. These devices enable owners to spend quality time with their pets while tracking their daily activities. Pet owners use interactive cameras and activity trackers to reward their pets for good behavior, assuring their health and wellbeing. These devices help owners in identifying health issues and behavioral disorders at an early stage. This, in turn, enables them to take immediate action in case of abnormalities in the health reports.

North America Market, By Product

The increasing demand for pet collars that facilitates improved training in pets will help the market to grow significantly in the coming years. Pet collars have GPS tracking that provides updates and escape alerts through text or the app. Proactive alerts for over-scratching, sleeping, and behavior disorders help owners in setting activity goals for exercise and calorie intake. Reminders for vet visits, grooming, and meds help in improving the pet’s quality of life.

The North America pet wearable market players offer free tele-vet with chat, call, video, and email providing owners with effective pet treatment from specialized professionals from remote locations. Smart collars offer premium features including geo-fencing of the desired place for alerts, virtual fences, and a training program for pets.

North America Pet Wearable Market, By Technology

Bluetooth-based pet wearable devices are gaining substantial traction in North America due to the increasing number of reported cases of lost or stolen pets. According to the American Society for the Prevention of Cruelty to Animals (ASPCA), there are 86.4 million cats and 78.2 million dogs owned in the U.S. with lost owned pets that end up in shelters every year being five to seven million. This has encouraged owners and pet care facilities to use Bluetooth-based wearable that helps in live tracking, activity monitoring, and location history. These devices provide an LED light ring for nighttime visibility, walking timers, and an app to monitor pet activity.

North America Market, By Application

Pet wearable devices that enable fitness monitoring will exponentially boost the North America North America pet wearable market revenue. According to the Association for Pet Obesity Prevention (APOP), in 2018, 56% of dogs and 60% of cats in the U.S. were overweight or obese. Pet owners are turning to wearable technology to get health reminders and monitor their pet’s wellness. These devices offer a tailored target for pets depending on age, breed, and weight. Pet wearables provide detailed information about the time spent on sleeping, walking, running, and playing through reports. Fitness monitors display the number of calories burned by the pet with recommended food intake for weight control.

North America Market, By End-use

Demand for commercial pet wearable market is increasing in North America owing to strict animal protection laws. This has encouraged pet trainers to effectively use such devices to stop unwanted behaviors including biting, barking, digging, and clawing. Pet training device uses computer vision and infrared cameras that reinforce corrective behaviors. Pet wearables monitor pet movement and give insight about the training session with data points including work intensity. It provides corrective stimulation in pets through vibration and tone alerts to prevent inappropriate or offensive behavior.

Competitive Industry Landscape

Key players operating in the North America pet wearable market include Afimilk Ltd. (Silent Herdsman Limited), Dairymaster, DeLaval International AB, DogTelligent Inc., FitBark Inc., Garmin International Inc., GoPro, Inc., Konectera Inc., Motorola Solutions Inc., PetPace LLC, Ridogulous Labs, Inc., and Scollar Inc.

Companies are offering high-tech products to maintain their strong market position. For instance, The Connected Collar, developed by DogTelligent Inc., syncs with the DogTelligent application on smartphones and computers to track a dog’s location and integrates virtual fencing technology. It has micro speakers, an ultrasonic training whistle, built-in LED lighting, and anti-barking technology.