Asia Pacific Pet Wearable Market size exceeded USD 350 million in 2020 and is estimated to observe around 23% growth rate between 2021 and 2027. The growing awareness of pet fitness & health will aid the market growth.
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The adoption of pet wearables has various advantages including a reduction in behavioral problems by tracking their daily activities and checking on their health. This type of monitoring produces data on food intake, heart & respiratory rates, behavior, and the number of calories burned by pets during the day. The information collected by these devices is used to assess the pets’ health.
The COVID-19 pandemic had a significant impact on the industry in 2020, attributed to strict lockdown measures enforced in various Asia Pacific countries. With a shortage of raw materials and electronic components, manufacturers in the market face the risk of supply chain disruptions. The advent of the COVID-19 pandemic raised concerns about pet fitness levels, bolstering the Asia Pacific pet wearable industry. Since most of the population has started working from home, there is a growing interest in pet adoption as individuals prefer spending a significant amount of time with their pets. The rise in pet adoption during the pandemic in various countries including Japan and China will help the market to gain traction.
Asia Pacific Market, By Product
A smart pet collar uses GPS technology that enables location & activity tracking and provides information & updates about the pet. A rising need for pet surveillance among working individuals is one of the key growth drivers in the smart pet collars market. A smart pet collar generates fitness reports that show various movement levels from resting to high activity and pulse & respiration. This helps working professionals in countries such as Japan, China, and India to remotely monitor their pets. The employment rate in Asia Pacific is gradually expanding with hectic lifestyles and extended working hours of pet owners. This increases the demand for smart collars that allow owners to remotely interact with their pets from their workplace.
Asia Pacific Market, By Technology
RFID technology is gaining traction in Asia Pacific as it improves pet identification and tracking reliability. RFID-based pet wearable devices are used in combination with smart sensors to detect health-related metrics including calorie intake, temperature, heart rate, respiration, and activities throughout the day. Wi-Fi-enabled RFID devices are becoming increasingly popular as they are used in location-based services to track a pet's activities. The increased need for mandatory RFID tagging of farm animals in Australia is a major factor driving the market revenue.
Asia Pacific Market, By Application
The medical diagnosis and treatment segment is growing exponentially in the Asia Pacific pet wearable market owing to increasing obesity in animals including cats and dogs. This can lead to severe diseases and reduce their life expectancy. Health issues associated with obesity in pets lead to exercise intolerance, arthritis, hormonal imbalance, difficulty breathing, increased heat sensitivity, and diabetes mellitus. Wearable devices provide quantified information about the health and physical activity of the pets to their owners. Smart health monitoring systems play an important role in enhancing pet life by monitoring health metrics and providing notifications when health attributes are abnormal.
Asia Pacific Market, By End-use
The household pet wearables segment is predicted to rise significantly during the forecast period, due to growing reliance on pets for companionship, entertainment, fitness, and mental wellbeing. According to a survey conducted by the Japan Pet Food Association, a 15% increase in dog and cat ownership was witnessed in 2020 compared with the previous year. Similarly, according to Household, Income and Labour Dynamics in Australia (HILDA), almost half of the households in Australia have a dog, and around two-thirds have at least one pet. There is a surge in the number of adoptions of household pets in Asia Pacific. Pets are offered quality treatments from veterinary telemedicine service providers because owners are focusing on keeping them healthy with the aid of advanced pet wearables.
Competitive Industry Landscape
Major pet wearable market participants in Asia Pacific include Garmin, GoPro, Mars, Incorporated, Motorola Mobility LLC, Num’axes, Pawbo, Petpuls, SUGA International Holdings Limited, Tractive, and Xiaomi Corporation.