Asia Pacific Pet Wearable Market size crossed USD 400 million in 2019 and is estimated to grow at over 26% CAGR from 2020 to 2026.
Urbanization and the rising popularity of pets in Asia Pacific are expected to drive the demand for pet wearables. Growing urbanization in China and India has increased the adoption of pets for security and reducing loneliness & mental stress.
Rising consciousness regarding the medical diagnosis of pets will drive the market demand. Owners consider pets as a part of their family and are increasingly spending on their pet’s well-being. These devices help in measuring the heart rate, sleep pattern, tracking daily activities, and monitoring the pet’s overall behavior & health in real-time.
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In the Asia Pacific pet wearable market, smart collars are expected to register around 24% from growth rate through 2026. These devices connect with the owners’ phones via various wireless technologies, such as Bluetooth, Wi-Fi, and GPS. They help owners to track daily activities, current position, and monitor health by detecting behavioral problems, heart rate, and other illnesses.
Several companies are introducing smart dog collars in the market. For instance, in March 2019, Fi (a dog technology company) launched the Smart GPS dog collar on a low-power cell network for activity monitoring and position tracking. The collar consists of 4x improved antenna signal sensitivity, extended battery life, 300lbs. pull force, and is waterproof, chew-proof & can connect with any Wi-Fi network.
Many global and regional market players are focusing on using advanced sensors in pet wearables for monitoring pet temperature, heart rate activities, consumption of calories, current position, and pulse activities. These sensors are energy-efficient and can be monitored & operated from remote locations. Several smart pet harness manufacturers are equipping their solutions with advanced sensors that can be used to sense the gesture & posture of a pet, body language, and sound.
With the rising number of COVID-19 cases globally, many developed and developing countries have suffered due to the imposition of lockdowns and social distancing norms. The pandemic has forced a seismic shift in the working and leisure patterns of individuals. With the majority of the global population having adjusted to remote working trends and staying at home, the interaction with pets has gained paramount importance.
Rapid urbanization and busy lifestyles in China, India, Japan, and Australia have encouraged consumers to adopt pets to reduce tension and work pressure. A rise in the number of start-ups in Asia Pacific will fuel the pet wearable industry growth. For instance, in January 2021, a South Korean start-up, Petpuls launched an AI-based smart collar, which operates through smartphone applications. The smart collar can detect five various emotions by sensing & monitoring their barks using voice recognition technology. Moreover, this collar informs the owners if their dogs are relaxed, happy, angry, anxious, and sad through a smartphone application.
The key players operating in the Asia Pacific market include Petpuls, Xiaomi Corporation, Garmin, and GoPro Inc. Players are focusing on developing smart pet wearables in combination with various wireless technologies such as AI, IoT, Bluetooth, and Wi-Fi. In the past few years, many start-up businesses have entered the market and are focusing on developing smart collars, smart harnesses, and smart vests.