North America Solid State Drive Market size exceeded USD 20 billion in 2019 and is expected to expand at over 19% CAGR between 2020 and 2026.
The North American SSD industry growth is owing to the proliferation of data centers in the region. The increasing storage requirement from various sectors, such as retail, telecom, and IT, among others, has accelerated the adoption of hyper-scale and colocation data centers. This will drive the demand for SSD in data centers to deliver high performance and improved data access. The market leaders are continuously focusing on development of new SSD with improved configurability and memory storage for data center application. In March 2020, Western Digital developed an enterprise-grade NVMe SSD to support AI, high performance computing, and deep learning in data centers.
The peripheral component interconnect expresses (PCIe) segment in terms of unit shipments accounted for over 9% market share in 2019 and is projected to register a growth of over 14% till 2026. The growth is majorly driven with the increasing adoption of PCLe SSD in consumer electronics applications. PCLe interface delivers high speed in read and write operation and supports 32x lane to manage high-speed processing storage in gaming devices. Several laptop and PC manufacturers are also adopting PCLe for fast processing and low power consumption of devices. This has further boosted the market players to integrate new products to achieve high competitiveness. In July 2020, Kingston Technology launched its new PCIe SSD range with 3,500MB/s and 2,900MB/s read & write speed for workstations, HPC, and desktop applications.
The enterprises application segment held 30% market share in 2019 and is set to observe around 17% growth rate during the forecast timeline. The growth is credited to the rising inclination of enterprises to shift their business operations to cloud. The enterprise class SSD offers high robustness and performance capability in comparison with HDD. Also, to enhance the adoption among the enterprise application, the companies are innovating new robust and power efficient SSD. For example, in April 2020, Micron Technology, Inc., launched its new enterprise SATA SSDs based on Quad Level Cell (QLC) technology. The Micron SSD delivers 175 times faster random reads and 30 times faster random writes than normal HDDs.
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The U.S. solid state drive market dominated over 90% revenue share in 2019 and is predicted to record a CAGR of around 19% through 2026. The increasing deployment of 5G technology in the region has accelerated the SSD demand in 5G-enabled edge devices such as laptops, PCs, and smartphones, among others. According to global5G.org, the U.S. is projected to reach 60% of the total 5G connections by 2025. Also, the rising 5G deployment will positively influence the telecom service providers to enhance their telecom infrastructure with SSD to deliver high data transfer speed in servers.
Key players operating in the market are Adata Technology Co., Ltd, Bitmicro Networks Inc, Intel Corporation, and Kingston Technology Company, Inc., among others.
These players are continuously focusing on strategic partnerships and collaborations to innovate technically advanced products in the industry. For instance, in March 2020, Intel Corporation entered into a strategic agreement with Micron to acquire its 3D XPoint memory wafers for Intel’s Optane brand SSDs to bring new innovations in the offerings. Also, in June 2020, KIOXIA announced the acquisition of Solid-State Drive (SSD) business of LITE-ON Technology Corporation. This acquisition will allow KIOXIA to strengthen its SSD product portfolio and cater to high demand in the industry.