Europe Household Vacuum Cleaners Market size exceeded USD 5.5 billion in 2019 and is anticipated to register a growth rate of over 5.8% from 2020 to 2026.
The growing focus on promoting the use of energy-efficient home appliances in Europe will drive the market for advanced household vacuum cleaners. The European Union has set minimum energy efficiency standards and labeling for a wide variety of household appliances such as vacuum cleaners, refrigerators, televisions, and lighting. In response to the changing regulations, vacuum cleaner manufacturers are focusing on introducing energy-efficient models, supporting the market growth.
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The European household vacuum cleaner industry witnessed a steady slowdown in the first two quarters of 2020 owing to the escalating spread of the Covid-19 pandemic. The manufacturing facilities were temporarily shut down from March to June 2020 due to the restrictions imposed by various governments in the region. Vacuum cleaner manufacturers faced a shortage of labor and raw materials on account of which the demand and supply have been adversely impacted in the region. From the third quarter of 2020, manufacturers are focusing on clearing their order backlogs by adopting strategies such as vertical integration and in-house production of critical components.
The growing concerns related to health and safety will augment the penetration of household vacuum cleaners in the region. The integration of advanced technologies into the equipment to reduce human efforts will also contribute to the growing industry share. The players in the market are focusing majorly on the introduction of new technologically upgraded vacuum cleaners to expand their product portfolio. For instance, in November 2019, Xiaomi Corporation launched its Mi Robot Vacuum-Mop P vacuum cleaner in the Europe market. The vacuum cleaner can be controlled through a mobile app, which allows consumers to easily set the cleaning cycles and times and fetch information on the cleaning status.
European Market, By Product
The canister vacuum cleaner segment will witness a significant growth during the forecast timeline. These vacuum cleaners are highly effective and flexible while cleaning hard-to-access areas and corners. They can be used to clean up both dry and wet spills including oil or water. The increasing adoption of these vacuum cleaners in various household applications will contribute to the surging market size.
European Market, By Sales Channel
The offline sales channel for vacuum cleaners will observe a steady growth through 2026 due to the emergence of several online channels such as websites and social media platforms. The online stores and malls offer a wide range of products from different brands to maintain their product portfolio. Some customers still prefer offline shopping owing to the availability of various options, such as product testing and quality verification, before making the purchase decision.
Competitive Industry Landscape
Key players operating in the Europe household vacuum cleaners market include Dyson Ltd., Eureka Forbes Ltd., Electrolux Group, LG Electronics, Panasonic Corporation, Samsung Electronics Co., Ltd., iRobot Corporation, Techtronic Industries Co., Ltd., and Toshiba Corporation. These players are focusing on launching new products to cater to dynamic consumer demands. For instance, in March 2019, Dyson announced the launch of its new vacuum cleaner, Cyclone V11. It has a built-in display on a tank that shows the remaining battery percentage of the device.