North America Car Care Products Market size surpassed USD 2.5 billion in 2020 and is anticipated to expand at a CAGR of 2.6% from 2021 to 2027. Increasing number of cars on the road and the growing number of consumers opting for regular car maintenance services are some of the factors which will drive the industry growth.
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Car care products consist of a range of chemicals and related accessories which are utilized to clean the exterior and interior of the vehicle to improve the aesthetic appeal. Car shampoo, ice scrapper, car foam, microfiber cloth, car wax, glaze, and car polish, among others are some of the car care products. The superior characteristics of these products provide the vehicle an improved look and offer the ultimate experience to drivers & passengers.
Increasing need and growing awareness regarding consistent car maintenance will bolster the North America car care products market revenue. Protection from scratches, enhanced appearance, paint durability, protection against harsh weather conditions, etc. is a few of the key benefits behind the accelerating importance of car service in recent times. Besides, constant maintenance helps to achieve improved vehicle efficiency and performance for a prolonged period. Moreover, a regular visit to a car service station reduces the risk of major cost repairs anytime in the future.
Transforming consumer demographics, rising disposable income, and increasing population are key factors that will have a positive impact on car sales in the coming years. Since new vehicle owners often demonstrate more proactiveness towards regular maintenance and cleaning of the vehicle, the sense of avoiding heavy future repairs will augment the automobile maintenance activities. Moreover, growing sales of used & refurbished vehicles in the region will further stimulate the demand for car care products.
However, the pandemic caused by coronavirus immensely affected several industry sectors owing to brief lockdown measures. The stringent government regulations had a severe toll on the automotive industry while disrupting supply chain dynamics along the way. As almost all of the transportation activities observed a period of abeyance, the automotive sector observed a significant downfall during the period. Also, the lockdown measures resulted in the temporary closure of auto detailing & car wash facilities.
The wax & cleaning segment is poised to register a revenue generation of over USD 2.4 billion by 2027. The products considered in the segment include car wax, car shampoo, car soap, car polish, etc. Car shampoo in conjunction with cleaners is extensively used to eradicate dirt, road tar, bird dropping, tree sap, and other pollutants. Car polish is used to eliminate the imperfections from the clear coat that makes the paint appear dull.
On the other hand, car wax provides a number of benefits, including a shield against harsh environment along with vivid & deep shine making the car stand out among others. The car wax can be produced from either natural or synthetic ingredients and are available in liquid forms and cream paste. Whereas, car care products designed for interiors are utilized to clean upholstery, carpet, dashboard, etc. Additionally, such products also provide rust protection and eliminate any presence of foul odor.
Based on the body part, the exterior segment will observe over 2.6% CAGR during the forecast timeline due to growing demand for car maintenance for outer parts of the vehicle, including polishing, wheel & tire care, glass cleaning, full deep gloss, etc. Exterior washing commonly comprises the application of clay bar, car shampoo, etc., to get rid of dirt and other loosen contaminates. Since tires & wheels are most exposed to the dirt, they are often cleaned with car wash detergent solution and even special cleaners in some cases to remove heavy accumulations on wheels. Waxing & polishing car care products offer significant efficiency in restoring a vehicle’s appearance and stop dust from accumulating on the car wheels.
Based on the application, the DIY segment is estimated to account for over 75% of the North America car care products market share by 2027. Customers are able to use many of the car care products and generally don’t require guidance from professionals. Hence, rather than service providers, these are majorly used by car owners while regular cleaning procedures.
Based on the distribution channel, the online segment is expected to gather considerable gains of 3% till 2027. In recent years, the online purchasing trend has gained significant momentum on account of the convenience of shopping a comprehensive range of products in a single place while saving the outdoor hustle. Consumers can save a substantial amount of money and time through the online model. .
The key industry participants include Turtle Wax, Inc., 3M, Southern Counties Lubricants, LLC, Autoland Car Care, JBS Industries, Treatment Products Ltd., STOCKMEIER Group, Car Candy, Autoland, Bocar, Johnston Research & Performance, Inc., and 3D Products.