Asia Pacific IP Camera Market size surpassed USD 3 billion in 2019 and is anticipated to register a steady growth rate of over 13% between 2020 and 2026.

The APAC IP camera industry is proliferating due to the growing need for digitization, penetration of SaaS-based solutions, and IoT trends. The market revenue is driven by growing demand from non-security applications coupled with large number of investments by governments across the world to improve public infrastructures and control terrorist activities. The need for high-resolution has led to the emergence of 4K capable devices and standardization of encoding protocols. Reduction in the total cost of ownership and high benefits of remote surveillance have increased the market penetration of IP camera systems compared to their analog counterparts.

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Due to the COVID-19 pandemic, the market has witnessed a steady decline on account of stringent lockdown. As the situation in the region improves, the market is expected to recover as IP cameras will be deployed along with various video analytics software for protective measures in public places. Raw material supply, such as IP camera hardware system shipping, has declined due to disruptions in the supply chain. Manufacturing and R&D have halted due to the shutdown of factories. The decline in revenue of hardware shipment will lead to low spending in R&D in 2021.

APAC Market, By Product

The Asia Pacific PTZ camera segment held a substantial market share in 2019 owing to its growing adoption for outdoor applications. In the industrial and manufacturing industries, the demand for PTZ cameras is witnessed for visual inspection, error control, and checks. The banking space video surveillance and IP cameras provide security to buildings, monitor customers & staff activities, and maintain cash management.

APAC Market, By Connection

The centralized IP camera system is estimated to observe lucrative growth during the forecast timeframe. Growing requirements for security and safety in home security systems are encouraging manufacturers to offer centralized IP camera systems. They are implementing IoT technology, which enables the integration of cameras with other IP-based systems such as speakers, intercoms, access control, and HVAC, among others. The increasing demand for secured & centralized camera solutions is encouraging industries to shift toward evaluating IoT technology, providing a safe environment in homes & businesses, and enabling organizations to remotely & securely monitor facilities and public infrastructure on a real-time basis with smart security & surveillance solutions.

APAC Market, By Application

The Asia Pacific IP camera market is predicted to witness rapid adaption in the retail sector for the security of assets and people in large shopping malls and hypermarkets. Monthly and quarterly estimates of volumes and turnover of retail businesses including online sales and stores rose to 5.6% in September 2020 compared to September 2019. Retailers employ IP cameras for maximizing profits with precise statistics regarding peak business hours, time of maximum footfall, and the most visited sections in a mall. This enables them to accurately identify the products in high demand, in turn, maximizing profitability.

Every store is different in terms of its merchandise layout and size. Installing security cameras near unguarded and high-trafficked areas in the store reduce the number of retail crimes such as shoplifting by customers or employees. Properly installed security systems ensure that employee theft and shoplifting are recorded on cameras, enabling efficient operations at large stores by preventing monetary losses due to thefts.

Competitive Industry Landscape

Some of the major industry players include Avigilon, Canon Inc., Guangzhou Juan Intelligent, Netgear, Inc., VideoIQ Inc., and Tyco International.

Horizontal integration with value-added providers serves as a beneficial strategic move for concentrating on the market share. For instance, in February 2019, OPGAL Optronics Industries Ltd. partnered with Sii OP to launch onboard video analytics for target tracking, detection, and alerts. The video analytic system includes pre-installed scene AI and a user-defined set of regions & fences. It enhances the operator’s capability to receive real-time alerts.