Europe Advanced Wound Care Market size crossed USD 3.1 billion in 2020 and is anticipated to register a growth rate of 4.2% from 2021 to 2027.

Technological advances related to advanced wound care products will surge the market progression. Key industry players are investing enormously in research and development activities aimed at development of technologically advanced wound care products. High research and development in the European advanced wound care industry will lead to development of superior quality wound care products. Hyperbaric oxygen devices and negative pressure wound therapy devices are some of the technologically advanced wound care devices that permits quick recovery in chronic wound cases. Foremost market players are aiming on manufacturing technologically advanced and novel wound care products. For instance, in March 2020, Smith & Nephew launched PICO 14 single use negative pressure wound therapy system (sNPWT). This sNPWT system has a pump duration of over 14 days and needs less user intervention.
 

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European Market, By Product

The wound dressings segment is estimated to observe around 3.5% CAGR between 2021 and 2027. The segment growth is attributed to rising cases of road accidents across the European region. Reckless driving and driving under the influence of alcohol are one of the major causes of road accidents. Road accidents result in severe blood loss incurred due to minor and major injuries that accelerates the demand for wound dressings.

European Market, By Application

The diabetic wounds segment held more than 14.4% market share in 2020. Diabetic patients have lesser wound healing rates hence, foot ulcers are one of the main problems, leading to surging demand for advanced wound care products. In addition, clinicians prefer advanced wound care therapy that provides preferable environment for diabetic wound healing.

European Market, By End-use

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The hospitals segment accounted more than USD 1.2 billion revenue in 2020. Increasing preferences towards hospital settings for various applications of wound care will surge the market revenue. Also, usage of wound therapy devices for treatment of diabetic foot ulcers and numerous diseases is increasing in the hospital settings that will fuel the segment growth.  

European Market, By Country

Germany advanced wound care market dominated more than 24.4% revenue share in 2020 owing to the rising prevalence of chronic wounds and other wound care associated disorders. Rising number of accidents leads to greater number of surgeries that will surge the demand for advanced wound care products. Growing initiatives by private and public organizations to improve healthcare systems and spread awareness regarding benefits of advanced wound care products.

Competitive Market Share

Some of the leading business players are 3M, B. Braun, ConvaTec Group, Coloplast Corp, Hartmann International, Hollister Incorporated, Integra LifeSciences, Medtronic, Medline Industries, and others.

The companies are undertaking various business strategies such as expansion, collaborations, and novel product launch to attract larger customer base. In May 2018, Hollister Incorporated signed an agreement with YIT to construct the second stage healthcare product factory.