North America Household Vacuum Cleaners Market size surpassed USD 4 billion in 2019 and is estimated to observe a growth rate of 7% from 2020 to 2026.
The increasing household disposable income in North America coupled with rising consumer awareness related to health & hygiene will augment the industry demand. As per the data published by the World Bank, the per capita income per household in the U.S. has increased from USD 62,996 in 2018 to USD 65,297 in 2019. A rapid spread of health hazards and infections is creating a robust demand for advanced home-cleaning equipment, providing growth opportunities for vacuum cleaner manufacturers. Consumers are rapidly adopting vacuum cleaners to save their time & efforts required during physical cleaning.
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The electronics industry has been significantly impacted due to the prevailing situation caused due to the COVID-19 pandemic. Manufacturing plants of various industries were shut down due to the pandemic. The supply chain of the electronics industry was also severely affected during the first two quarters of 2020 with a dip in sales figures. However, with rising health concerns, the sales of vacuum cleaners are anticipated to experience an upward trend in 2021.
North American Market, By Product
A rapid increase in the penetration of robotic vacuum cleaners in economies including the U.S. and Canada will propel the regional market size. Factors including the integration of advanced technologies, ongoing R&D, and product development will augment the demand for household vacuum cleaners in North America. Industry players are emphasizing on developing new models of technologically integrated vacuum cleaners to enhance their product range. For instance, in May 2018, LG Electronics launched its new Artificial Intelligence (AI) integrated robotic vacuum cleaner, Cordzero R9 ThinQ. Cordzero R9 ThinQ showcases the company’s AI platform whose navigation abilities are strengthened with 3-D Dual Eye sensors.
The cordless vacuum cleaner segment is predicted to witness substantial growth through 2026. Growth can be attributed to the ability of these machines to perform cleaning operations in hard-to-reach areas. These vacuum cleaners provide enhanced portability as they can be transformed into handheld cleaners. The machines also offer optimized, quieter, and durable performance with an enhanced battery operating capacity. The increasing adoption of cordless vacuum cleaners for removing dust & dirt from various types of surfaces is augmenting the product demand in North America.
North American Market, By Sales Channel
The offline sales channel is estimated to register steady growth till 2026 owing to the convenience and easy purchasing of the equipment. Shopping malls and departmental stores offer a wide range of products from several brands for customers to choose from. Users prefer offline shopping due to the convenience of making a decision by analyzing the product features before purchasing, thereby augmenting the market growth.
Competitive Industry Landscape
Key players operating in the North America household vacuum cleaners market include Eureka Forbes Ltd., Dyson Ltd., LG Electronics, Samsung Electronics Co., Ltd., Electrolux Group, Techtronic Industries Co., Ltd., Panasonic Corporation, and iRobot Corporation. These players majorly focus on expanding their geographic presence in various regions to expand their business operations. For instance, in November 2019, Jabil, Inc. and iRobot Corporation partnered to expand iRobot’s manufacturing facility in Malaysia. The company manufactures Roomba 600 Series vacuum cleaners in Malaysia.