North America Automotive OS Market size surpassed USD 1 billion in 2019 and is projected to register growth of over 10% between 2020 and 2026.
The industry growth is attributed to the growing penetration of autonomous vehicles and safety infrastructure. For instance, in December 2020, Cruise, an autonomous mobility company supported by General Motors and Honda, started the test drive of its level-4 driverless cars in San Francisco. In addition, in September 2019, General Motors announced its plans to deploy Google’s embedded Android OS in all its vehicles starting 2021. The strategy is a part of GM’s push to modernize its offerings to keep pace with changing consumer preferences.
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North American Market, By Type
Android segment in the North American automotive OS industry is estimated to witness over 20% CAGR through 2026 due to the extensive penetration of android smartphones and enterprise-wide emphasis on android compatibility architecture. The companies operating in the industry are developing advanced operating systems. For instance, in August 2020, Google LLC unveiled the latest iteration of its Android automotive operating system. The latest operating system supports application developers and multiple OEMs.
North American Market, By Vehicle Type
The passenger vehicle segment accounted over 75% market share in 2019 owing to the extensive deployments of ADAS and infotainment & telematics systems across commercial vehicles. For instance, in January 2020, Ford Commercial Services partnered with Donlen Corporation and deployed its DriverPoint Telematics solutions across Ford’s vehicles manufactured from 2020. The expansive penetration of telematics and other connected devices in the region is contributing to the market demand.
North American Market, By Country
The market demand for automotive operating systems in the U.S. is anticipated to grow significantly during the forecast period. The increasing popularity of vehicle telematics and autonomous mobility infrastructure is fueling the market growth. In March 2020, GSA Fleet, a division of the U.S. General Services Administration, partnered with Geotab, Inc. to deploy telematics systems across a fleet of more than 217,000. Subsequently, the transport authorities in the country are collaborating with automotive enterprises for C-V2X infrastructure development. These activities are contributing to the Automotive OS market growth.
Competitive Industry Landscape
Some of the leading companies operating in the market include Alphabet Inc. (Google LLC), Automotive Grade Linux, Blackberry Limited, and Tesla Inc.
Amid the COVID-19 pandemic, the companies operating in the region are emphasizing on the development of vehicle infrastructure solutions. For instance, in June 2020, MONTVISTA SOFTWARE, LLC. launched Carrier Grade eXpress (CGX) 3.1. The new solution features carrier-grade maintainability, Linux hard real-time support, and advanced security. Through this launch, the company allows customers to use MontaVista carrier-grade and improve expertise to produce high-quality products based on the CGX distribution.