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    North America Automotive Operating System (OS) Market Size By Vehicle Type (Passenger Vehicle, Commercial Vehicle), By Type (Android, Linux, QNX, Windows Embedded Automotive 7), Research Report, Country Outlook (U.S., Canada), Price Trends, Growth Prospects, Competitive Industry Share & Forecasts, 2020 – 2026
    Published Date: February 2021   |   Report ID: GR1679   |   Delivery: PDF  Request Free Sample

    North America Automotive OS Market size surpassed USD 1 billion in 2019 and is projected to register growth of over 10% between 2020 and 2026.

    The industry growth is attributed to the growing penetration of autonomous vehicles and safety infrastructure. For instance, in December 2020, Cruise, an autonomous mobility company supported by General Motors and Honda, started the test drive of its level-4 driverless cars in San Francisco. In addition, in September 2019, General Motors announced its plans to deploy Google’s embedded Android OS in all its vehicles starting 2021. The strategy is a part of GM’s push to modernize its offerings to keep pace with changing consumer preferences.

    North America Automotive Operating System Market Share, By Region, 2015 - 2026 (USD Million)

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    North American Market, By Type

    Android segment in the North American automotive OS industry is estimated to witness over 20% CAGR through 2026 due to the extensive penetration of android smartphones and enterprise-wide emphasis on android compatibility architecture. The companies operating in the industry are developing advanced operating systems. For instance, in August 2020, Google LLC unveiled the latest iteration of its Android automotive operating system. The latest operating system supports application developers and multiple OEMs.

    North American Market, By Vehicle Type

    The passenger vehicle segment accounted over 75% market share in 2019 owing to the extensive deployments of ADAS and infotainment & telematics systems across commercial vehicles. For instance, in January 2020, Ford Commercial Services partnered with Donlen Corporation and deployed its DriverPoint Telematics solutions across Ford’s vehicles manufactured from 2020. The expansive penetration of telematics and other connected devices in the region is contributing to the market demand.

    North American Market, By Country

    The market demand for automotive operating systems in the U.S. is anticipated to grow significantly during the forecast period. The increasing popularity of vehicle telematics and autonomous mobility infrastructure is fueling the market growth. In March 2020, GSA Fleet, a division of the U.S. General Services Administration, partnered with Geotab, Inc. to deploy telematics systems across a fleet of more than 217,000. Subsequently, the transport authorities in the country are collaborating with automotive enterprises for C-V2X infrastructure development. These activities are contributing to the Automotive OS market growth.

    Competitive Industry Landscape

    Some of the leading companies operating in the market include Alphabet Inc. (Google LLC), Automotive Grade Linux, Blackberry Limited, and Tesla Inc.

    Amid the COVID-19 pandemic, the companies operating in the region are emphasizing on the development of vehicle infrastructure solutions. For instance, in June 2020, MONTVISTA SOFTWARE, LLC. launched Carrier Grade eXpress (CGX) 3.1. The new solution features carrier-grade maintainability, Linux hard real-time support, and advanced security. Through this launch, the company allows customers to use MontaVista carrier-grade and improve expertise to produce high-quality products based on the CGX distribution.

    Frequently Asked Question(FAQ) :

    What will be the expected to rate of growth for North America automotive OS industry?
    The market for automotive operating systems in North America was more than USD 1 billion in 2019 and could witness over 10% CAGR up to 2026 with increased presence of autonomous cars.
    Why is North America witnessing a higher adoption of android-based automotive OS?
    The regional industry share from the android segment is anticipated to register more than 20% CAGR between 2020-2026 with growing use of android smartphones and focus on android compatibility.
    What was the impact of passenger vehicles on automotive OS market in North America?
    Passenger vehicles segment held more than 75% of the market share in 2019 and will grow with the rising integration of technologies like telematics systems, ADAS and others in new cars.
    Which are the leading providers of automotive OS solutions in North America?
    Automotive Grade Linux, Automotive Grade Linux, Tesla and Blackberry are among the key providers of vehicle operating systems in North America.

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