North America Automotive Headliners Market size surpassed USD 2,802 million in 2019 and is estimated to observe a growth rate of 4.4% between 2020 and 2026. The industry growth is driven by rising demand for lightweight materials and everchanging consumer preference for aesthetically appealing vehicle interiors.

Another key factor propelling the demand for headliners include shifting consumer trends for car interior and other over systems. It has been observed that car owners are opting for more advanced, better quality material, lucrative, and noiseless interiors. Therefore, considering the transition in consumer preference, product producers are more involved in the development of human-centric designs to offer an enhanced level of comfort to passengers and an interior inclined with the demand. The automobile manufacturers are providing supplementary features, including sensors, augmented technology, and 3D laminated glass along with cutting-edge material, to augment the complete consumer experience.

However, North America is one of the most affected regions by the COVID-19 outbreak. The United States has the maximum number of coronavirus cases which is significantly affecting the buying power of consumers. The pandemic resulted in a nationwide lockdown and ended up disrupting the normal supply chain operations. The international trade operations had to observe a period of abeyance which affected the product demand across the region. The ceased manufacturing operations, which were taken as a measure to prevent the spread of coronavirus, are negatively influencing the automotive headliners industry growth.

North American Market, By Material

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Plastic dominated over 70% of the market share in 2019. The robust demand for plastic can be ascribed to the favorable chemical properties of the substance. Plastic has been a most researched compound for a long time and has been adopted by numerous manufacturers across the globe. It is extensively used in automobiles owing to the visual characteristics and superior mechanical performance. The most widely used type of plastic in automobiles is thermoplastic, which provides excellent impact strength, striking surface finish, reusability, and the ability to mold in any desired shape effortlessly.

North American Market, By Vehicle

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Among the vehicle types, the passenger car segment is poised to expand 4.8% CAGR through 2026. The strong growth of the segment is attributed to the increasing demand for luxury and sports vehicles in the region. Moreover, the increasing demand for passenger vehicles coupled with accelerating demand for refurbished vehicles and shifting trend towards the upgradation of existing cars with modern technology will stimulate product consumption in the future. The augment of electric vehicles and their surging demand across the region will further support the industry growth.

North American Market, By Distribution Channel

The OEM is the most preferred distribution channel throughout the study period. In 2019, it accounted for more than 95% North America automotive headliners market share. The dominance of the OEM channel is primarily due to the OEMs’ implementation of highly combined procedures to develop automotive headliners. Original equipment manufacturers use advanced tools and procedures to streamline the production. The appealing characteristics, including excellent material finish, aesthetic appeal, and functional properties, such as noise cancellation and shock absorption are among the important factors substantially attributing to the progress of the market growth. The design, development, and manufacturing of headliners are completed in collaboration with car manufacturers, and a product with a superior finish is favored by market players.

Competitive Industry Landscape

Prominent market players involved in the manufacturing of automotive headliners include Motus Integrated Technologies, Johns Manville, Toyota Boshoku Corporation, Kasai North America, Inc., U.G.N., Inc., SA Automotive, Inteva Products, LLC, Acme Auto Headlining Co., MGC Manufacturing Inc., CMP Automation Inc., Arkema Group, Sage Automotive Interiors, and Grupo Antolin.

The existing automotive headliner manufacturers are adopting several growth strategies to achieve a competitive edge over other market players. Major players are focused on expanding their existing production capacity and geographical expansion to toughen their foothold across the region.

For instance, Grupo Antolin started its latest 368,000 sq. ft manufacturing base in Shelby, Michigan in 2018. The facility is equipped with advanced industrial equipment to produce automotive door panels and overhead systems including the headliner. The company has invested an amount of $70 million in the expansion with the aim to reach a broader consumer base while strengthening its spot in the North American market.