Europe Automotive OS Market size exceeded USD 1 billion in 2019 and is anticipated to expand at a CAGR of over 15% from 2020 to 2026.
The market growth is attributed to the rising availability of smart vehicle infotainment systems and growing use of connected cars. Connected cars are expected to increase from 10% of all vehicles on road in 2015 to 22% by 2020, accentuating the demand for automotive operating systems. The growing technological developments and integrations in new generation vehicles are enabling enterprises across the automotive sector to leverage sophisticated automotive OS systems.
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Market, By Vehicle Type
The commercial vehicle segment in the Europe automotive operating system industry is expected to witness growth of 15% through 2026 owing to the growing development of autonomous driving solutions. With the growing number of road facilities, commercial vehicle manufacturers are deploying advanced driver assistance and autonomous driving systems.
For instance, in October 2020, Daimler Truck Group signed a strategic partnership with Waymo LLC for the development of autonomous commercial trucks. Through this partnership, Daimler Truck Group will leverage Waymo’s expansive expertise in autonomous driving technology. This is expected to help the company to support the deployment of autonomous SAE L4 technology.
Market, By Type
The QNX segment held over 40% Europe automotive OS market share in 2019 due to growing technological developments and integrations into new generation vehicles. Blackberry QNX offers an ISO 26262 certified operating system and frameworks for the ADAS & automated driving capabilities. The QNX automotive operating system is widely used to develop instrument clusters, infotainment systems, digital cockpits, and telematics.
The QNX operating system has been largely adopted for the development & integration of advanced driver assistance systems. For instance, in November 2020, Plus, a company engaged in developing self-driving truck technology, entered into a partnership with Blackberry Limited to support its automated driving system for class 8 trucks. Under the partnership, Blackberry Limited provided its QNX OS for Safety based on the company’s QNX Neutrino.
Market, By Region
Germany market for automotive operating systems accounted for more than 25% revenue share in 2019 led by the presence of prominent players of the automotive industry and their growing adoption of advanced technologies, such as AI, deep learning, and Augmented Reality (AR), in R&D to innovate new features for comfort, safety, and convenience of passengers.
For instance, more than 60% R&D growth in Europe are created by the German automotive sector. OEMs and suppliers in the country are acquiring new technology and recruiting experienced professionals in these technologies to develop innovative features in their vehicles.
Competitive Industry Landscape
Some of the leading companies operating in the European automotive OS market include Alphabet, Inc. (U.S.), Baidu, Inc., BlackBerry Limited, BMW AG (Bayerische Motoren Werke AG), Continental AG, Ford Motor Company, General Motors Company, GENIVI Alliance, Mercedes-Benz AG (Daimler AG), Microsoft Corporation, Tesla Inc., and Toyota Motor Corporation.
Industry players are emphasizing on strategic partnerships to expand their product capabilities. For instance, in May 2020, Continental AG signed a strategic cooperation agreement with Pioneer Corporation, a Japanese multinational corporation specialized in digital entertainment products. Through this partnership, the company is developing integrated infotainment solutions to provide the best-in-class user experience.