Industry Trends

Europe Pet Care Market share was valued at over USD 35.7 billion in 2020 and is expected to witness 4.0% CAGR from 2021 to 2027.

Pet care is a commitment towards a pet that depends on pet parent for health and wellbeing. Pet care industry is expanding rapidly on account of the rising empathy towards pet that is leading to their increased adoption. Presently, pet care services and products are in huge demand owing to the increase in animal healthcare expenditure, mobile pet grooming services and rising prevalence of zoonotic and foodborne diseases. Additionally, increasing health consciousness among pet owners regarding the pets one of the significant factors for the rising demand for pet care products, thereby contributing to the market growth.
 

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Growing demand for protein in animal food across Europe will positively impact the market growth. Proteins are required in the diet of all pets including dogs and cats that is leading pet parents to prefer pet food integrated with proteins. According to a recently published article, around 66% of the pet owners have a belief that the right food can enhance the quality of life of their pets. Therefore, the EU has set strict rules governing the use of ingredients to ensure the quality and safety of pet food products. In addition, the Pet Food Manufacturers Association (PFMA) members are engaged in manufacturing products with the FEDIAF (European Pet Food Federation) following Nutritional Guidelines for Cats and Dogs that includes protein. Therefore, the supply of protein integrated pet food is significantly increasing, contributing to the rising demand for pet food products in the region. Hence, the above-mentioned factors will significantly foster the Europe pet care market growth positively in the coming years.

Europe Market, By Type

Based on type, the market is bifurcated as pet food, pet care products and service. Pet care services segment is anticipated to expand at 4.3% CAGR and foresee a lucrative growth in the coming years. The higher growth of the segment is owing to the rising adoption of pets in the region. Pet care services provide pet grooming, medical attention and pet food products with ease. According to a published article, the market for freelance pet sitting and walking services has significantly grown. In addition, Europe is witnessing a significant increase in the number of pet care service start-up companies. Thus, these factors are anticipated to augment the number of people opting for pet care services. Hence, the above-mentioned factors are some of the attributes that will drive the segmental growth in the coming years.  

Europe Market, By Animal

Based on animal, the market is bifurcated as dogs, cats, birds, fishes, horses and others. Dogs segment held majority market share in 2020 and was valued at more than USD 15 billion. The majority market share is owing to the easy training of dogs, human-friendly and loyal behavior of dogs. According to a published article, approximately 77 million dogs lived as pets in 2019 in Europe. Moreover, dog ownership is significantly increasing in Europe due to effective initiatives pertaining to the welfare of companion animals. Furthermore, increase in research and development of fit-in-line drugs is increasing the adoption rate of dogs. Hence, owing to the above-mentioned factors will foster the market growth in the coming years.

Europe Market, By Distribution Channel

By distribution channel, the market is segmented into stores and E-commerce. E-commerce segment is anticipated to expand at 9.3% CAGR and foresee a lucrative growth over the estimation timeframe. The higher growth of the segment is owing to the growing adoption of E-commerce platform by pet care product manufacturers in the region. Moreover, pet care products are widely distributed through E-commerce due to the factors such as cost-effectiveness, product accessibility, product and price comparison, among others. Furthermore, online updates pertaining to pet care products is compelling pet owners to adopt E-commerce. Hence, the aforementioned factors will propel the segmental growth that in-turn will propel the Europe pet care market growth in the coming years.  

Europe Market, By Country

Germany pet care market held over 13% market share in 2020. The substantial market share is owing to Germany being the largest economy in the European Union (EU). A large population base in Germany is willing to spend large amount of money on pet services and products. For instance, Germany accounted for around 10% share of the pet product market. Additionally, increasing prevalence of zoonotic diseases is contributing to the rising demand and adoption of pet care services. The country is focusing on innovation, improving pets´ health and wellness, yet offering better convenience to consumers, thereby contributing to the market growth. Hence, these factors are anticipated to propel the market growth positively in the coming years.

Competitive Market Share

Some of the major industry players involved in pet care market include Ancol Pet Products limited, Champion Petfoods, Heristo akteingesellschaft, Colgate-Palmolive Company, Zoetis Inc., Idexx Laboratories Inc., Nestle S.A., Zooplus AG among others. These industry players are involved in several strategies such as collaborations, mergers and acquisitions to maintain their market position. For instance, in January 2020, Idexx Laboratories Inc. launched rapid digital cytology service to further accelerate delivery of veterinary healthcare. The strategic move will assist the company in enhancing their product portfolio and expanding their customer bas

Industry Background

Pet care in Europe came into existence in the early 19th century. Pet keeping in the modern sense gradually became acceptable throughout Britain during the seventeenth and eighteenth-century. By the nineteenth century, the rise of the middle-class population stimulated the development of pet keeping. Consequently, in 1987 the British pet store trade had an estimated worth of USD 181 million. Additionally, according to a survey by the University of Bristol, conducted in 2007, in the year 2006, around 31% of households in UK owned dogs and around 26% owned cats that estimated to be the total domestic populations of approximately 10.3 million cats and 10.5 million dogs. Moreover, the Dutch Ministry of Economic Affairs and Climate Policy originally established its first positive list for a set of 100 mammals including cats, dogs and other animals to be deemed appropriate as pets on the recommendations of Wageningen University. Since then, the demand for pet products and services is increasing in the region.