North America Probiotics Market share was valued at above USD 225 million in 2019 and industry is expected to witness substantial gains by 2026.

Probiotics such as lactobacillus, Bifidobacterium, and Saccharomyces boulardii are the live beneficial bacteria and yeast which helps in maintaining well health. These beneficial bacteria help to digest food and the immune body from harmful bacteria. It works as an alluring attractive agent to improve the quality of body cells against cancer, vascular diseases, obesity, and mental disorders. It has numerous applications in healthcare, food beverage pharmaceuticals, and animal feed industries. Probiotic-rich food and beverages include yogurt, buttermilk, sourdough bread, fermented pickles, miso soup, cottage cheese which maintain balanced diet.

Based on the ingredients, the market is segmented into lactobacilli, Bifidobacterium, streptococcus, and bacillus. The bacillus segment is expected to register with a CAGR of 8% over the forecast period. Owing to, various health benefits related to bacillus, a tropical species of yeast is used as a medicine, as it is used for preparation of enzymes. Additionally, it is used to prevent antibiotic-associated diarrhea (AAD), clostridium difficile infection (CDA), digestive tract, and acute gastrointestinal conditions. Moreover, functional food and beverages such as yogurt, kombucha, sauerkraut, kimchi, kefir rich in saccharomyces boulardii which is widely consumed across the world, these factors are propelling the  probiotics market growth.

The animal feed application segment is projected to register the highest CAGR of 7.5% during the forecast period, market share. The demand for animal feed probiotics has increased, due to its application in nutritional supplements for livestock and animal husbandry, which is healthy options for daily supplementation. Additionally, liquid probiotics are extensively used in commercial animal production, as it reduces mortality rate and improves feed efficiency in animal as well as improves productivity.

Food & beverages application segment from probiotics is projected to witness a CAGR of 6.5% during forecast period. This is due to the rising demand for probiotics from functional food, dairy products, bakery, and confectionary application segments. . Furthermore, the dairy application segment accounted for over USD 145 million in 2019 which shows a huge growth opportunity for market. Dairy products include yogurt, aged cheese, kefir, probiotic milk products, traditional buttermilk enhances the digestive system and promotes immunity of the body. Also, probiotics help to fight against inflammatory bowel diseases which will further boost the market growth.

The market from dietary supplements was valued over 35 million in 2019.  With the increasing demand for food supplements, probiotics which include lactobacillus, Bifidobacterium, streptococcus, and enterococcus are widely used in nutritional dietary supplements  preparation, as these are beneficial bacteria which improves the efficacy of the supplements. In addition, it helps to reduce flatulence and bloating, also it protects protein and lipid from oxidative damage. These factors will foster the market in upcoming timeframe.

Rising consumer awareness regarding health and wellness is driving the product demand in the North American market.  Probiotics fortified food offering health benefits, technological advancement in probiotic products, and increasing consumer demand for probiotics rich dietary supplements will boost the market growth in forthcoming years. Furthermore, restriction on the use of in-feed antibiotics in U.S. Canada, Mexico, will foster the market demand for the market. The overall positive effects of prebiotics on human health should boost market demand.

North America Probiotics Market share is competitive with key players including Kerry (Ireland), CHR. Hansen (Denmark), DowDuPont (US), Biogaia (Sweden), Glac Biotech (Taiwan), Probi (Sweden), Bifodan (Denmark), UAS Laboratories (US), Lallemand (Canada), Biena (US), Manufacturers are primarily focussing on new product launches, strategic acquisitions as well as collaborations to gain competitive advantage.