Industry Trends

Europe Titanium Dioxide Market Size was over USD 3,879.5 million in 2019 and will grow at a CAGR of more than 8.8% up to 2026.

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The increasing requirement for paint & coating products in different industries including automotive, aerospace, construction, food, plastics, etc., is likely to enhance the titanium dioxide market demand in the forecast period. TiO₂ pigments are extensively used in powder coatings, exterior & interior coatings, plastic paints, wallpaper coatings, architectural coatings, radiator paints, oil & water-soluble coatings, and dispersion coatings. TiO₂ possesses key properties including superior dispersibility, excellent surface treatment features, high hiding power, high color retention properties, etc. The rising need for infrastructure development activities will stipulate paints & coatings usage, which will positively affect the product demand in the next few years. The growing usage of titanium dioxide as a self-cleaning agent in a variety of end-user industries will further propel industry growth over the forecast period. The potential end-user industries for self-cleaning technology comprises textile, construction, smartphone manufacturers, glass manufacturers, etc. The key areas that will attract titanium dioxide in the near future are listed below. Additionally, increasing research & development in self-cleaning fabric innovation is anticipated to generate ample opportunities in the market throughout the forecast period.

Based on grade, rutile was the dominant process type in 2019 with a market share of over 90% in terms of revenue. Rutile-grade will have a significant share in the overall market throughout the study period owing to its higher content of titanium dioxide. This grade is manufactured using chloride or sulfate process. Rutile-grade possesses higher weatherability and hiding power than anatase-grade; hence, finds applications in advanced outdoor coatings, latex coatings plastics, advanced paper coatings, etc.

Based on product type, pigmentary was the largest segment in 2019 and is projected to grow at a CAGR of 6.1%. The major applications of pigmentary titanium dioxide include wallpaper paints, powder coatings, dispersion paints, and carton paper coatings, among others.

Based on end-user, paints & coatings was the leading segment in 2019 followed by the plastic & rubber segment. The paints & coating sector is likely to account for a major share in the overall market in the upcoming years. Major applications of titanium dioxide in the paints & coatings sector include interior & exterior coatings, automotive paints, plastic paints, carton paper coatings, solvent & emulsion coatings, road marking paints, etc. The product is gaining significant attention in the paints & coatings segment owing to its superior dispersibility, excellent whiteness, and color-imparting properties. The rising construction and automotive sectors are likely to increase the need for paints, which will further drive product demand in the segment.

Key participants involved in the industry are Lomon Billions, Venator Material Plc, The Chemours Company, Kronos, and Tronox Holding Plc.