Industry Trends

North America Titanium Dioxide Market share was over USD 3,392.1 million in 2019 and will grow at a CAGR of more than 7.8% up to 2026.
 

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Titanium dioxide is a naturally occurring oxide of titanium. It is sourced for multiple ores including anatase, rutile, and ilmenite. It has a diversified range of applications including paints & coatings, food coloring, plastics, paper, etc.

The positive outlook for the paints & coatings industry along with the rising consumption of titanium dioxide in the plastics and paper industries, among others are boosting the market share. The U.S accounts for a significant share in the overall market as it houses multiple companies offering titanium dioxide products for a wide range of end-user industries.

The industry is expected to witness attractive margins in the future with the development of new feedstock mines. Additionally, the development of new pigments plants will offer lucrative opportunities to product manufacturers for improving their market share by targeting a wide customer base.

Based on the process, the market has been bifurcated into sulfate and chloride. Chloride-based titanium dioxide usually has a blue tint, whereas sulfate-based titanium dioxide has a brown tint. The North America market is mostly chloride-based with most manufacturers adopting the chloride process in the region. the chloride process held a market share of over 98% in terms of volume in 2019.

Based on grade, the rutile segment was the dominant segment in 2019 and is anticipated to grow at a CAGR of over 4.8%. The rutile-grade of titanium dioxide can be manufactured using both the chloride and anatase processes. The rutile-grade usually offers a higher refractive index, which then imparts superior hiding power at lower quantities.

Based on product, the market is classified into pigmentary and ultrafine. The pigmentary titanium dioxide dominates the market with over 95% volume share over the forecast timeframe. These products usually have particle sizes over 100 nm. These are traditionally used in a wide range of applications such as paints & coatings, plastics, paper, etc.

The paints & coatings segment was the dominant application segment in 2019 and is projected to follow the same trend throughout the assessment period. Rising construction activities along with the improving demand from automotive paints are expected to boost market share over the review period.

Key participants involved in the titanium dioxide industry are The Chemours Company, Kronos, Venator Material Plc, Tronox Holding Plc., Lomon Billions, etc.