Industry Trends

Europe Flooring Market growth was USD 88.8 billion in 2019 and will grow at a CAGR of 7.4% up to 2026.
 

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The positive outlook of the Europe construction industry will augment the Europe flooring industry growth in the coming years. Rising population, urbanization, and positive economic indicators will positively influence the regional construction market. The rising spending propensity of people coupled with changing lifestyles is expected to trigger construction activities in Europe. All these factors have contributed to the strong growth of the Europe construction sector over the past few years and will continue to assist sector’s growth in the future. According to the European Construction Industry Federation (FIEC), construction output in Europe increased by approximately 23% from 2013 to 2018. European governments are increasingly spending on construction sector and formulating supportive policies to accelerate the construction sector growth. Such trends will boost construction activities, thereby triggering the Europe market expansion.

Large amounts of waste generated during flooring operations can hamper the industry expansion. Wastes produced during flooring and carpeting operations include packaging materials (cardboard, metal, plastic sheeting, and plastic scrapping), used baseboards & stair moldings, adhesive pails, used carpet & linoleum, leftover pieces of new carpet & linoleum, etc. Most flooring wastes go to either landfills or Municipal Solid Waste Incinerators (MSWIs). Improper waste management may potentially affect market growth in the future. Disposal of flooring wastes is becoming an alarming issue and the European community is trying to phase-out landfill practices and promote chemical, material, & thermal recycling of wastes. Many countries in Europe are increasing their landfill tax rates to minimize the amount of waste going to landfill sites and improve recycling rates.

In the Europe flooring market, soft coverings will account for more than 45% share by 2026. Soft covering flooring is generally manufactured in the form of a roll or flexible tile. It is a popular option among the masses due to its ability to offer comfort and a wide-ranging availability of textures & colors. Soft coverings possess dust binding properties and provide heat insulation & reduce noise reflections inside rooms. Safety coverings and aesthetic appearance of soft coverings will aid in improving product sales in the future. Furthermore, easy installation procedures and the rising popularity of construction solutions will trigger the sales of soft coverings in the coming years.

Rapid industrialization and huge financial investments will boost the industrial production output in the coming years. Manufacturing facilities, warehouses, and other industrial premises need to maintain a continuous flow of operations. These premises demand industrial flooring as it endures high foot traffic and usage of heavy machinery, thereby providing durable & steady flooring requirements. Industrial floors must be able to withstand the impact of corrosive materials. A damaged floor can create accidental risks and may endanger the safety of workers. Hence, cost-effective & efficient flooring is necessary for maximum productivity. This, in turn, will spur the growth of the industrial segment within market and will cross USD 5 billion by the end of the forecast period.

Germany will account for over 20% share in European market by the end of forecast period. In 2019, Germany’s housing construction reached the highest level since last two decades. In Germany’s urban areas, the demand for housing surpasses the supply and it will generate a need for housing construction in the coming years. The German government is planning to provide funding of USD 5.9 billion to promote housing construction that will aid in building over 100,000 housing units in the next two to three years. Additionally, new fiscal incentive regulations will create opportunities for private investors to build affordable rental apartments, boosting the German construction industry and supporting industry expansion in the future.

The key players in the Europe flooring market are Forbo Group, IVC Group, Amtico, Polyfor Ltd., Pergo, Tarkett, Marazzi Group, Balta, Gerflor, Flowcrete, Instarmac, and Parador. These manufacturers are adopting various strategies including product differentiation & development, expansion of production capacity, and strategic partnerships & collaborations to improve their profitability. In January 2015, Polyflor Ltd. launched Expona Flow, which includes a collection of 50 heavy commercial sheet vinyl flooring designs.