Europe Commercial Genset Market size is anticipated to witness remarkable growth between 2021 and 2027 on account of increasing consumer awareness toward rising demand for electricity backup solutions and emergency preparedness. Favorable government norms to reduce fossil fuels consumption along with growing focus toward adoption of clean energy technologies will favor the business scenario. Uncertain weather conditions and rising frequency of natural disasters will further boost the product adoption.

European Market, By Power Rating

Surging digitalization and ongoing technological advancements across IT sector is set to drive the 75 kVA - 375 kVA rated commercial gensets segment. Weather severity and inaccessibility of power across off grid areas and remote locations will positively sway the industry dynamics. Increasing customer propensity toward reliable and inexpensive standby power solutions will strengthen the market size.

European Market, By Fuel

The gas-based commercial genset segment is predicted to grow significantly through 2027 due to stringent government emission laws and adoption of cleaner fuel technologies. Robust expansion of data centers coupled with rising development of retail & commercial complexes will augment the market landscape. This product integrates key benefits including cost efficiency, improved life span, and reliable performance, supporting the industry potential.

European Market, By End-Use

Agriculture end-use segment will gain an appreciable momentum during the forecast period owing to rising power interruption and increasing mechanization across farming practices. Development of high-volume poultry and production farms primarily across the developing nations will accelerate the product deployment. The public and private players are spending extensively integrate technologies and cloud-based applications which in turn will facilitate the market growth.

European Market, By Application

Increasing power system blackouts followed by rising gensets demand during rolling blackouts will propel the demand for gensets across the peak shaving application. Increasing investments toward the development of commercial establishments including healthcare centers, educational institutions and data centers will increase the power load across the grid which further boost the technology deployment. Natural disaster leading to power cuts and outages along with surging consumer focus regarding backup solutions will energize the product penetration.

European Market, By Country

Stringent regulatory norms toward the adoption of policies & standards to efficiently address power outages will amplify the Germany commercial genset market. The environmental & emission agreements in line with the implementation of the EU Stage V limits will encourage the product adoption. The European economy is at a standstill from unexpected outbreak of COVID-19 and its unusual effect on companies from all sectors. Thus, the requirement for these products may witness a minimal decline due to the supply chain disruptions and less on-site operations.

Competitive Industry Landscape

Major players operating across the European market include Briggs & Stratton, SDMO, Generac, Yamaha Motor, Powerica, Himoinsa, Caterpillar, Ingersoll Rand, Mitsubishi Power, Wärtsilä, Siemens and Huu Toan Group. Key participants are focusing to introduce advance technologies through mergers, acquisitions and forming strategic alliances to sustain their position in the market.