Industry Trends

Europe mHealth Market size was valued at USD 14,162.0 million in 2019 and is expected to witness 39.0% CAGR from 2020 to 2026.

mHealth is an evolving field in the digital health sector offering healthcare support via mobile technologies such as tablets, smartphones, and wearables. With the rising penetration of internet connectivity and smartphones, the adoption of mHealth technologies by patients and physicians have increased substantially. In addition, the growing trend of preventive healthcare and the increase in funding for mHealth startups are some other attributes driving the market growth. Furthermore, an increase in number of market players investing in mHealth services for diagnosis, patient monitoring, and prevention is expected to boost the market growth positively.
 

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Increasing prevalence of chronic diseases is one pivotal factor that has created the need to adopt mHealth technologies. Growing number of patient pool with chronic diseases will drive the demand for mHealth services. Rising adoption of unhealthy lifestyle and habits such as alcohol consumption and tobacco smoking is one of the major reasons for high prevalence of chronic diseases. According to the European Chronic Disease Alliance, in 2015, over 85 million people suffered from cardiovascular diseases. Continuous rise in the incidence of chronic diseases will have significant implications on healthcare resources, thereby accelerating the business growth in the region. With increasing number of chronic conditions, there will be more advancement in mHealth services, hence driving the market growth in the future.

Growing awareness about physical fitness has augmented the demand for smart wearable medical devices such as fitness monitoring and tracking devices that is expected to drive mHealth market growth over the forecast period. More than millions of Europeans have adopted wearables that keeps the control on their health and fitness. This is attributed to the fact that about half of the Europeans have one or more chronic disease during their lifetime such as diabetes, heart disease, arthritis, asthma, kidney disease and more. Hence, the growing adoption of these wearable devices among healthcare providers and patients are expected to propel the mHealth market growth.

Europe Market, By Platform

By platform, the market is segmented as mobile apps and wearable devices. Mobile apps segment held significant market share is projected to expand at a CAGR of more than 38.5% over the estimation period. The high market growth is attributed to the growing adoption of mHealth apps to monitor the health. Growth in new opportunities for the combination of mobile health into existing eHealth services and rapid advancement in mobile technologies and applications are some of the factors that are driving the market growth. Patient tracking with the help of mHealth applications in order to support the coordination and quality of care particularly in underserved and rural communities is further boosting the segmental growth. Additionally, strong presence of the application developers will positively impact the growth of mobile apps market across European region.

Europe Market, By Application

On the basis of applications, the market is bifurcated as communication and training, education and awareness, diagnostics and treatment, disease and epidemic outbreak tracking, remote data collection, remote monitoring and others. Remote data collection segment was valued at USD 3,695.0 million in 2019. The advantage of gathering data collection through mobile phones, smartphones than paper-based surveys are more reliable, thereby propelling the segmental growth. Furthermore, remote monitoring is also expected to witness the lucrative growth. This high growth is anticipated due to new possibilities for treating patients in an outpatient setting in countries where access to clinics and hospital beds is limited. The applications include inpatient and outpatient sensors for monitoring multiple conditions. Hence, owing to the above mentioned factors the market will witness a positive growth in the upcoming years.

Europe Market, By End-use

By end-use, the market is divided into physicians, patients, insurance company, research centers, pharmacy, biopharmaceutical companies, government, tech company and others. The patients segment is projected to witness a lucrative growth in the upcoming years. mHealth adoption among patients is rising significantly from 85% in 2015 to 87% in 2017. According to a few surveys, it was found that mHealth initiatives are strongly correlated with higher patient satisfaction scores. mHealth allows patients to access health information and interact with doctors, anytime and anywhere. Technologies such as remote patient monitoring tools and wearables saw a significant adoption from 2015 to 2017. For instance, in 2015, 13% patients adopted wearable devices and the number grew to 24% in 2017. Whereas, 17% patients in 2015 adopted remote patient monitoring tools and the number grew to 24% in 2017. Hence, the adoption of mHealth among patients to remotely control and manage patient’s illness in real time is projected to boost the growth of the market in the upcoming years.

Europe Market, By Country

UK mHealth market was valued at around USD 2.2 billion in 2019 and will witness lucrative growth in the upcoming years. The high market size in 2019 is owing to highly advanced healthcare IT infrastructure and initiatives by various government associations for the implementation of mobile focused health apps. For instance, UK department of Health reported, 20% reduction in emergency admissions, 45% reduction in mortality rates and 14% reduction in bed days would occur if mHealth services are used correctly. Moreover, With the rise in the number of patients suffering from prolonged illnesses, mHealth apps are fast becoming a standard in the UK. Hence, the growing awareness among individuals regarding the importance of mHealth and rising adoption of mobile apps have contributed into the market growth in the country.

Competitive Market Share

Some of the major industry players involved in Europe mHealth market include Allscripts Healthcare Solutions, AT&T, Apple, Philips Healthcare, Masimo Corporation, Cardionet, Boston Scientific, BioTelemetry, Qualcomm and others. These companies are adopting numerous inorganic strategies such as collaborations, mergers and acquisitions to maintain their market position. For instance, in April 2019, Boston Scientific entered into strategic partnership with Wellframe. This partnership enabled Boston Scientific to deliver digital heart health management solution and personalized education to patient. The step towards providing digital health management solution will positively impact brand value.

Europe mHealth Market Background

mHealth had a commencement with the invention of the first cell phones. After a few years, mobile phones became a common existence and players such as Apple and other companies developed smartphones, which stimulated the creation of mobile health applications for consumers across the European region. Mobile health policies and legislation is currently changing the way this concept is transforming the healthcare field. Additionally, focus of market players on application expansion strategies to fight chronic disease will boost the industry growth in the coming years.