Asia Pacific mHealth Market share was valued at USD 9,236.9 million in 2019 and is expected to witness 41.1% CAGR from 2020 to 2026.
mHealth is a growing field in healthcare industry, assisting in improving the quality of life through its services. With increasing digitalization over the past few years, the adoption of mHealth technologies such as wearable devices, smartphones and tablets has considerably increased, thereby increasing mHealth market growth. Additionally, the growth of the market is primarily driven by factors such as active government initiatives, preference for cost-effective care, and rising chronic illnesses in geriatric population. Moreover, the rising trend of staying fit and healthy among adults has also increased the usage of health services. Therefore, the industry players operating in the market to provide remote monitoring with preventative and diagnostic solutions among other benefits are expected to propel the growth significantly.
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Growing prevalence of chronic illnesses has significantly increased the demand for mHealth services. According to the World Health Organization (WHO), cardiovascular diseases account for 41% of total deaths in China. Additionally, more than 65 million people in India suffer with diabetes. Therefore, there is an increased need for mHealth services such as remote patient monitoring, online delivery of medications, online consultations and diagnostic solutions. Moreover, chronic neurological illnesses in regions with geriatric population including Dementia are expected to increase substantially, thereby increasing the usage of neurological monitoring applications and devices. Hence, the growing prevalence of chronic illnesses is expected to propel the growth Asia Pacific mHealth market in the forthcoming years.
Increasing prevalence of smart wearable medical devices usage has uplifted the growth of mHealth market. Growing consciousness about fitness and health has increased the need for using wearable devices. In addition, presence of high quality and low-cost manufacturers in the region, specifically in emerging economies such as China and Japan, has expanded the revenue share of wearable devices. Moreover, need for self-monitoring and non-invasive monitoring by large patient population, specifically geriatric population, has resulted in a substantial increase in the supply of wearable devices. Hence, smart wearable devices are expected to augment the growth of mHealth market in the forthcoming years.
Asia Pacific Market, By Platform
On the basis of platform, the market is segmented as mobile apps and wearable devices. Mobile apps segment held a significant market share in 2019 and is projected to expand at a CAGR of 40.9% over the estimation period. The larger share of this segment can be attributed to the cost-effective and high-quality mobile devices available in the region. According to a recent survey, more than 40% population in Asia Pacific region uses mHealth apps attributing to higher accessibility of 3G and 4G networks. Additionally, rapidly rising mobile broadband connections in Asian countries, provision of solutions in least possible time management, complete documentation of records to improve productivity and communicate findings has augmented the usage of mHealth applications. Hence, the abovementioned factors will enhance the growth of mHealth apps segment in Asia Pacific region.
Asia Pacific Market, By Application
On the basis of applications, the market is segmented as communication and training, education and awareness, diagnostics and treatment, disease and epidemic outbreak tracking, remote data collection, remote monitoring and others. Disease and outbreak segment held a substantial revenue share and is expected to follow the same trend at a CAGR of 42.3% and is estimated to witness a lucrative growth in the upcoming period. The higher growth of this segment can be attributed to the prevalence of chronic diseases in the Asia Pacific region. With rising geriatric population in the region, there is a significant increase in chronic illnesses annually throughout the Asia Pacific. Therefore, the demand for continuous remote monitoring mHealth devices and mHealth applications for illnesses such as neurological disorders, cardiovascular disorders and diabetes has increased significantly. Furthermore, prevalence of epidemic outbreaks and ongoing pandemic in the region has increased the usage of mHealth services. Hence, the abovementioned factors are projected to boost the growth of the market in upcoming years.
Asia Pacific Market, By End-use
On the basis of end-use, the market is segmented into physicians, patients, insurance company, research centers, pharmacy, biopharmaceutical companies, government, Tech Company and others. Physicians segment held a significant market share and was valued at USD 2,792.9 million in 2019. The larger share of the segment can be attributed to provisions by mHealth such as improved patient outcomes through increased online physician-patient interaction. Additionally, population residing remote areas has increased access to mHealth services attributing to adoption of mHealth technologies by physicians. Moreover, mHealth technology has enabled the physicians to access point-of-care tools with better decision making. Thus, physicians are increasing using mHealth applications in order to provide better health facilities. Hence, the physician segment will enhance the growth of the market in Asia Pacific region.
Asia Pacific Market, By Country
China mHealth market was valued at around USD 2.3 billion in 2019 and will witness lucrative growth in the upcoming years. The large market size in 2019 attributes to the large geriatric population with chronic conditions. Moreover, government initiatives for expansion of mHealth services in the region have significantly increased the number of mHealth users. Additionally, growing investments on digital healthcare sectors with developed IT infrastructure have created opportunities mHealth technologies in the region, thereby increasing the number of mHealth users. For instance, according to the Global System for Mobile Communication, China was the largest market for mHealth in 2017. Therefore, the demand for mHealth services in China is continuously increasing. With ongoing prevalence of coronavirus pandemic, the usage of mHealth apps and devices has increased significantly. Hence, the abovementioned factors have contributed to the growth of the mHealth market in the country.
Competitive Market Share
Some of the major industry players involved in Asia Pacific mHealth market include Philips Healthcare, Medtronic PLC, Johnson & Johnson, Cisco Systems Inc., Samsung Healthcare Solutions, AT&T and Omron Healthcare, Inc. among others. These players are proposing strategic mergers, acquisitions, collaborations and partnerships to strengthen their market position. For instance, in February 2019, AT&T collaborated with OneLife Technologies to release first LTE-M Certified Medical and Health Data wearable. This strategic move assisted the company in strengthening its industrial position in the Asia-Pacific mHealth market. The collaboration enabled the company positively impact the digital transformation in healthcare.
Asia Pacific mHealth Market Background
mHealth services in the region were accessible with commencement of mobile cellular networks coupled with increased affordability of compatible smartphone devices. With advancements in technology and growing awareness there was an increase in mHealth consumers in China and later across the rest of Asia Pacific. Substantial growth in economies of developing countries led to an increase in usage of mHealth services. For instance, according to a published report, Asia Pacific approximately had 3 billion smartphone users in 2017. Moreover, few of the major market players have invested in the mHealth market with the progression of economy over the years. Therefore, involvement of such players will continue to foster the growth of the mHealth market in the forthcoming years.