Industry Trends

North America mHealth Market share was valued at USD 11,364.1 million in 2019 and is expected to witness 39.5% CAGR from 2020 to 2026.

mHealth (mobile Health) is a rapidly expanding field in the digital health sector providing healthcare support, delivery and intervention via mobile technologies such as smartphones, tablets and wearables. Some of the trends that are boosting the medical applications are through mHealth. Patients are encouraged to be actively involved in their own health, with increased communication and data sharing through mHealth platforms. Health Insurance Portability and Accountability Act (HIPAA) is becoming more of a security concern for healthcare organizations. Growing consumer demand for mHealth is drawing major technology companies into the market, google glass is paving the way for interactive mHealth applications. Also, cost benefits of mHealth may be enormous owing to which the market is continuously thriving across the region.
 

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A tremendous rise in the use of mobile phones and internet by physicians in the U.S. is leading to the growth of mHealth. The penetration of smartphones, tablets and other mobile platforms is one-third of all the U.S. adults, with physicians adopting them twice as compared to the general population. This has led to enormous growth of mobile applications for healthcare needs. The providers are seeking mHealth technologies for health monitoring in order to implement cost cutting in healthcare industry. Thus, all these factors are expected to increase the penetration of mobile phones and internet, hence boosting the growth of mHealth market. Moreover, various modern apps in mobile phones can help patients schedule doctor’s appointments, and hence save money on prescriptions, and manage their health insurance. With such mHealth services via mobile phones, even healthcare professional can focus on providing quality care during the time they interact with their patients. The market for mHealth is expected to rise owing to these technological developments related mobile phones and internet.

North America Market, By Platform

By platform, the market is segment as mobile apps and wearable devices. Mobile apps segment held a market share of more than 69% in 2019. The high market share is attributed to the growing adoption of mHealth apps to monitor the health. The adoption of fitness apps among healthcare providers in order to monitor and improve patient’s health and fitness is driving the growth of mHealth market. According to a recently published article, in 2018, the most popular health and fitness app in the U.S. was Fitbit with over 27 million unique users. With the growing usage of smart devices such as smartwatches or activity trackers, digital audiences have also become more interested in tracking their health digitally, hence propelling the segmental growth positively. Additionally, strong presence of the application developers will positively impact the growth of mobile apps market across North America region.

Health apps have become a promising future direction for chronic disease treatment and care. Mobile technology is rising across the populations prolifically. Around two-third of adults in the U.S. own a mobile phone and around 120 million Americans are roughly affected with chronic disease. Therefore, it has become imperative to offer disease management apps that would keep the patient up to date with all kinds of chronic diseases. Various apps are available for disease management including Bilirubin Chart app that is designed to assist clinicians for the treatment of newborn hyperbilirubinemia. Chest Pain App presents patient data in electronical medical records, whereas, Diabetes Monograph displays information about the patient in a diabetes specific monograph. All such developments related to chronic disease apps will propel the segment growth.

North America Market, By Application

On the basis of applications, the market is bifurcated as communication and training, education and awareness, diagnostics and treatment, disease and epidemic outbreak tracking, remote data collection, remote monitoring and others. Remote data collection segment was valued at USD 2,970.0 million in 2019. The high revenue is attributed to the growing access to patients to skilled medical staff. Data collection is an important component of public health programs. Remote data collection allows officials to measure the efficacy of healthcare programs that assign resources more competently and adjust policies and programs accordingly. The advantages of gathering data collection through smartphones, mobile phones, and personal digital assistants than paper-based surveys are more efficient and reliable, thereby boosting the segmental growth in the upcoming years.

North America Market, By End-use

By end-use, the market is divided into physicians, patients, insurance company, research centers, pharmacy, biopharmaceutical companies, government, tech company and others. The physicians segment held a market share of around 30% in 2019. Mobile-based applications assist doctors to diagnose, treat and monitor physical or medical conditions of patients in a timely and flexible manner. Among various range of tools available in healthcare field, smartphones have received increasing attention from physicians. Patient diagnosed with diabetes, cardiac problems and other chronic diseases are expected to benefit majorly from mHealth apps. Hence, the adoption of mHealth among physicians to remotely control and manage patient’s illness in real time is projected to boost the growth of the market in the upcoming years. Thus, the abovementioned factors will boost the segmental growth.

North America Market, By Country

U.S. mHealth market was valued at more than USD 10.0 billion in 2019 and will witness lucrative growth in the upcoming years. The high market share in 2019 is owing to highly developed healthcare IT infrastructure and initiatives by various government associations for the implementation of mobile focused health apps. The growing utilization of mHealth apps along with the rapid implementation of mobile health services & wireless health, increasing implementation of electronic health records in hospital-owned ambulatory care are driving the growth of the market. Hence, the growing awareness among individuals regarding the importance of mHealth and rising adoption of mobile apps have contributed into the market growth in the country.

Competitive Market Share

Some of the major industry players involved in North America mHealth market include Allscripts Healthcare Solutions, AT&T, Apple, Philips Healthcare, Masimo Corporation, Cardionet, Boston Scientific, BioTelemetry, Qualcomm and others. These companies are adopting numerous inorganic strategies such as collaborations, mergers and acquisitions to maintain their market position. For instance, in July 2017, BioTelemetry announced acquisition of LifeWatch AG. Both companies are primarily focused in developing products used to monitor cardiac functions. This acquisition enabled BioTelemetry to strengthen its footprint in wireless medicine market. 

North America mHealth market Background

mHealth had a commencement with the invention of the first cell phones. In 1949, AT&T commenced a program called the Mobile Telephone Service, which was extended to 100 towns and 5,000 customers total. After a few years, mobile phones became a common occurrence and companies like Apple and other companies developed complex smartphones, which encouraged the creation of mobile health applications for consumers across the region. Mobile health policies and legislation is currently altering the way this concept is transforming the healthcare field. Additionally, focus of market players on application expansion strategies to fight chronic disease will boost the industry growth in the coming years.