North America Pea Protein Market size exceeded USD 40 million in 2019 and is anticipated to witness over 10% CAGR from 2020 to 2026.
Pea protein is an extract of yellow peas in powder form which has numerous nutritional benefits. Pea proteins have a well balance of all the essential amino acids which human body cannot produce by itself. Besides, it is rich in branched-chain amino acids, especially arginine which promotes healthy blood flow and heart health and leucine, isoleucine and valine which promote muscle growth. These beneficial properties of pea proteins are expected to raise the product demand in the years to come. Nutritional facts suggest that about 20 grams of pea protein powder contains around 80 gm calories, 15 gm proteins, 1gm carbohydrates, 1 gm fiber, 1.5 gm total fat, 230 mg sodium and 5 mg iron.
Moreover, pea protein powders are rich in iron. Statistics show that about 10% of American women are iron-deficient, which is likely to raise the product demand and escalate the market growth in the next few years. Pea protein also helps in lowering blood cholesterol and maintain blood pressure, thus boosting growth of the market.
Pea protein isolate product dominate the North America pea protein market share in 2019. Pea protein isolate is richer in proteins than pea protein concentrate and textured pea protein and is thus, preferred mainly in sports nutritional drinks and protein bars and shakes. Increasing health conscious population coupled with the rising trend of body building among youngsters in the region is likely to promote the consumption of pea protein isolates.
Furthermore, allergic reactions caused by lactose, casein, or other compounds in milk are attracting the attention of consumers towards the consumption of pea protein in the recent years since peas do not contain any of the allergens like wheat, soy, peanuts, tree nuts, fish, shellfish, eggs or cow’s milk. It is entirely obtained from plant sources and is thus a perfect fit for vegan population. The use of pea protein powder as a protein supplement along with regular diet is likely to raise the market demand.
The meat substitutes segment was valued over USD 15 million revenue in 2019. Increasing risk of occurrence of cancer and chronic diseases such as diabetes, heart problems and obesity, among others due to the consumption of processed non-vegetarian food and red meat is likely to catch the attention of consumers towards pea proteins as a substitute for meat in the coming years.
Increasing consumer preference towards consumption of protein rich natural and vegan foods coupled with the increasing health consciousness among people is likely to foster U.S. pea protein industry growth. Additionally, increasing readiness of people to spend huge amounts on high quality healthy food in the country may further raise the product demand.
North America pea protein market share is competitive with key players including Roquette Freres, Cargill, The Scoular Company, Axiom Foods, Inc., Emsland Group, Puris Proteins, LLC, Ingredion, DuPont and A&B Ingredients. Manufacturers are adopting various organic and inorganic strategies such as mergers, acquisitions, collaborations and new product development to strengthen their foothold in the market.