North America E-Learning Market size was estimated to be around USD 80 billion in 2019 and is expected to grow at a CAGR of 7% from 2020 to 2026.
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The growing demand for advanced learning technologies to support employee training in the corporate sector in North America is driving the e-learning market growth. Corporate organizations benefit from e-learning as they offer customized training to employees, thereby saving time spent on employee training. Busy employees can undertake training post work hours as per convenience. With the advent of this technology, trainers can provide employees with real life-based examples and correlate them with several topics using interactive sessions. Organizations in North America are leveraging the benefits of e-learning techniques for enhanced training sessions.
The demand for virtual classroom sessions across colleges, schools, and universities, in North America to facilitate efficient interactive learning is being witnessed. Virtual classrooms enable live interaction between the learners and the tutor. Video conferencing and online whiteboard for real time collaboration enhance the interactive digital learning experience. Several players in the industry are providing varied solutions to cater to the rising demand from the educational sector. For instance, Adobe Systems Inc. offers both mobile learning and virtual classroom software for enhanced online learning experience.
The ongoing coronavirus (COVID-19) pandemic will boost the demand for e-learning platforms as educational institutions offer online lectures while corporate organizations undertake remote learning to ensure social distancing. North America is witnessing a severe COVID-19 outbreak. The strong telecom infrastructure in the region is supporting the adoption of advanced digital learning techniques. SAS Institute Inc. is monitoring the coronavirus (COVID-19) pandemic cautiously and taking proactive measures to ensure the well-being of its learners and employees. Virtual live web classes, with live instructors, are being added to most of its classroom events.
Professional content providers offering sophisticated course materials to educate, and train students and employees will drive the e-learning market growth. Content providers gather and deliver content on a wide range of topics by partnering with domain experts that aid them in optimizing content. They focus on offering customized and specific content as per end user demands. Collaboration with LMS solution providers is a key strategy among content developers. Partnership with an LMS provider enhances the content and provides robust tracking capabilities that are easier to manage.
The application of these technologies in large enterprises for providing training to a distributed workforce is encouraging the companies to adopt advanced learning platforms in North America. Centralized control is being implemented in e-learning platforms in corporate organizations to offer courses for a globally distributed workforce. Several major industry players are offering solutions developed specifically for the corporate sector. For instance, Docebo is providing large enterprise training solutions that help in managing a large number of LMS users, developing a structured training path and creating custom reports.
The key players operating in the market are Adobe Systems Inc., Cisco Systems, Inc., Citrix Education, Microsoft Corporation, Oracle Corporation, SAP SE, and Docebo S.p.A. These players are developing several solutions for targeting their offerings in large enterprises where the demand for these products is very high owing to the need for training a large number of employees. They are adopting several strategies to capture the demand and requirement of customers such as product differentiation, mergers, acquisitions, collaborations, and new product developments.